Effective Marketing

Effective Marketing

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Description

This handbook discusses how to market products and services effectively when starting and running your own business. It features practical text and advice with at-a-glance tip boxes, real-life case studies, questionnaires and checklists. The appendices offer country-specific information.show more

Product details

  • Hardback | 192 pages
  • 158 x 217 x 19mm | 558g
  • Dorling Kindersley Ltd
  • DK
  • London, United Kingdom
  • colour photographs, artworks, charts, diagrams
  • 0751314129
  • 9780751314120

Author information

Peter Hingston is an entrepreneur who has experience of setting up and running a range of different small businesses, including electronics manufacturing, retail, book and magazine publishing. He spent two years as the Trust Director of an enterprise agency, giving advice to people wanting to set up a business. Colin Barrow is Head of the Enterprise Group at Cranfield University School of Management, and Director of the Business Growth and Development Programme, the UK's most successful progamme for entrepreneurs. He has written numerous books on small business and entrepreneurship. Alastair Balfour is an experienced journalist, writer, and business manager. He has worked for most of the major Scottish newspapers, and for 16 years ran a monthly business magazine.show more