Effective Intellectual Property Management for Small to Medium Businesses and Social Enterprises

Effective Intellectual Property Management for Small to Medium Businesses and Social Enterprises : IP Branding, Licenses, Trademarks, Copyrights, Patents and Contractual Arrangements

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Intellectual property (IP) management is an area of corporate management that has often been neglected or overlooked by small and medium size enterprises, and even more so by smaller third sector enterprises, despite the fact that effective IP management strategies can make the difference between the success and failure of an organization. This book focuses on ways in which small and medium size enterprises - including social enterprises - can protect and manage their IP.

A valuable resource for any legal practitioner dealing with IP law and commercial law areas, this book explains the importance and value of IP, including patents, trademarks, copyright, branding and licenses, and provides insight into day-to-day challenges faced by smaller businesses and social enterprises. It also includes useful discussions on vital aspects of IP, such as using IP as security, IP branding, franchising models and contractual arrangements.

Drawing on qualitative research conducted in Australia and identifying the unique challenges faced by third sector SMEs, the book offers practical strategies for effective IP management and protection. Its functional and up-to-date approach on IP related issues for small and medium size businesses and not-for-profits distinguishes this work from others in the field of IP rights management.
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Product details

  • Paperback | 274 pages
  • 152 x 229 x 15mm | 371g
  • English
  • Illustrations, black and white
  • 1627346996
  • 9781627346993
  • 984,069

Review quote

This book assists ...managers and boards ... to come to grips with their intellectual property, IP branding, copyright and patents.
Myles McGregor, Professor, Lowndes OAM, Queensland University of Technology, Academic and former Director of The Australian Centre of Philanthropy and Nonprofit Studies

As an IP practitioner, I found this book to be a very useful tool, particularly for SMEs who may not understand the importance of IP and how IP can be used commercially.
Taryn Lovegrove, IP specialist and Associate, Davies Collison Cave Lawyers, Brisbane

... written in an accessible easy-to-understand style which will appeal to a wide audience... a scholarly treatment of the subject, with the authors providing ample authorities and references as well as the results of qualitative research.
Bobette Wolski, Litigation lawyer and Associate Professor, Bond University
Most Have IP Assets that Require Trademark and
Copyright Protection 67
Disconnect Between Branding and IP Management 67
Reasons for IP Management Failure 68
Conclusions and Recommendations: A Suggested Model 68
5 IP Management in a Global Marketplace 75
Introduction: A Tailored Approach to IP Rights Protection 75
Managing and Protecting Different Types of IP 76
Trademarks 76
Copyright 90
Patents 98
Contractual Arrangements 102
Conclusion 110
6 IP as Collateral in Security Transactions 113
Introduction: IP as Collateral 113
IP and the PPSA 116
IP Licences 118
IP Specific Provisions 119
Maximising IP Protection 122
Priorities 122
Registration Requirements 124
Challenges for Organisations in Dealing with IP Under the PPSA 127
SMEs and SMSEs 127
Multiple IP Registers 127
Copyright 128
IP Intrinsically Associated with Collateral 133
Conclusion 134
7 Approaches to IP Management in Social Franchising 137
Introduction 137
Models of Social Franchising: Social Franchising and
Contracting Parties 143
Traditional Social Franchising: Non-profit Franchising
Model with Non-profit Franchisor 143
Microfranchising: Non-profit Franchising with
a Non-profit Franchisor and For-profit Franchisees 146
Social Franchise Investment: For-profit Franchisor with
Non-profit Franchisees 149
The Use of Social Franchising in Australia 152
Traditional Non-profit Franchising and Social Franchise
Investment: Both Under Represented in Australia 154
Examples of Microfranchising in the Australian Context 155
Mini-case Study of Microfranchising: Buffed Shoe Shine 156
Social Franchise: The Way Forward 159
Conclusion 161
Appendix A: Licence of Intellectual Property 163
Appendix B: Deed of Assignment of Intellectual Property Rights 177
Appendix C: Contractor's Service Agreement With
Confidentiality Clause 183
Appendix D: Confidentiality Agreement 191
Appendix E: Franchise Agreement 199
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