Effective Business Communication

Effective Business Communication

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Appropriate for college or university Business Communications courses that emphasize writing skills.This new fourth edition is a practical approach to letters, memos, reports, and editing including job application skills plus coverage of oral skills needed for business presentations. A running cast of characters from a life-like business provides numerous sample letters: some are models of good writing and others have problems to be corrected. Grammar and punctuation review material, complete with exercises and in-text answer key, appears in the appendices.
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Product details

  • Paperback | 288 pages
  • 178 x 235mm | 1,110g
  • Pearson Canada, Toronto
  • Prentice-Hall (Canada)
  • Scarborough, Canada
  • 4th edition
  • 0130358223
  • 9780130358226

Table of contents

Preface. Acknowledgments. 1. Understanding Business Communications: An Overview. 2. Strategies for Effective Business Writing. 3. Letters, Memos, and E-mail Messages. 4. Informal and Semiformal Reports. 5. Formal Reports and Proposals. 6. Oral reports and Presentations. 7. The Application Package. 8. The Job Interview. Appendix A- Epilogue Communication Ethics and Etiquette. Appendix B- Grammar Review. Appendix C- Punctuation. Index.
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