Pocket Marketing

Pocket Marketing : The Skills and Practice of Marketing from A to Z

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This guide defines the essentials of successful marketing through concise essays on the value of brands, advertising and goods for the future. It also includes an A-Z of marketing concepts and key terms from attributes and concept testing, to psychographics and value analysis, as well as lists and appendices on leading brand names, leading advertising agencies and biggest advertisers.
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Product details

  • Hardback | 208 pages
  • 94 x 190 x 18mm | 199.58g
  • Economist Books
  • London, United Kingdom
  • Revised
  • Main
  • further reading list
  • 0241002397
  • 9780241002391

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