"Economist" Pocket Marketing

"Economist" Pocket Marketing : The Essentials of Successful Marketing from A-Z

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Description

This guide defines the essentials of successful marketing through concise essays on the value of brands, advertising and goods for the future. It also includes an A-Z of marketing concepts and key terms from attributes and concept testing, to psychographics and value analysis, as well as lists and appendices on leading brand names, leading advertising agencies and biggest advertisers.show more

Product details

  • Hardback | 208 pages
  • 94 x 190 x 18mm | 199.58g
  • Profile Books Ltd
  • Economist Books
  • London, United Kingdom
  • 2nd Revised edition
  • further reading list
  • 0241002397
  • 9780241002391
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