Economics for Business

Economics for Business : Blending Theory and Practice

4.66 (3 ratings by Goodreads)
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Description

Economics in Business is a concise, business focused book which illustrates how the ideas and perspectives of economics can help us make sense of the world in which we live. This book takes a business first approach and then applies the economic theory to the business world. Business models such as Porter's five-forces are used to explain the relevance of the theory to business life and the real problems faced by firms and managers.

This highly accessible book takes a reader-centred approach, communicating complex ideas in a straightforward and easy to understand manner.

The book is suitable for undergraduate students studying a one-semester business economics course as part of a business degree. The book will also be appropriate for DMS students and MBA modules in economics.
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Product details

  • Paperback | 560 pages
  • 191 x 244 x 30mm | 1,056g
  • FINANCIAL TIMES PRENTICE HALL
  • Harlow, United Kingdom
  • English
  • 2nd edition
  • 0273685600
  • 9780273685609
  • 2,314,959

Table of contents

PART ONE: THE FIRM IN ITS ENVIRONMENT

1. Studying business economics

2. Organisation for production: practical and theoretical

PART TWO: DEMAND AND SUPPLY

3. Consumer and market demand

4. Consumer behaviour

5. Supply, costs and profits

6. Firms' objectives and behaviour

PART THREE: MARKETS AND PRICES

7. Market structures

8. Conduct and performance

9. Pricing in theory and practice

10. International markets

PART FOUR: GOVERNMENT, FIRMS AND MARKETS

11. Government and business

12. The macroeconomic environment of the firm

13. Human resource issues

14. Business, government and the natural environment

PART FIVE: ANALYSIS FOR BUSINESS DECISION MAKING

15. Linking business economics and business decision making

16. Estimating and forecasting techniques

INDEX
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Rating details

3 ratings
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4 33% (1)
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