Economics : Explore and Apply

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For two-semester courses in Principles of Economics. This easy to read and accessible macro-first principles text engages students with familiar real-world examples and applications that bring economics to life. Ayers/Collinge use an Explore & Apply theme to show students how economics is a part of their everyday lives and how it can be a useful tool in making personal decisions and evaluating policy decisions. Economics: Explore & Apply, only 29 chapters, focuses on those topics that are at the heart of economics, making this text one of the briefest in the market. Examples of this focus include in MICRO: strong coverage of consumer and producer surplus and a nice treatment of modern topics throughout. In Macro: early coverage of AD/AS; a single, isolated-chapter on the Keynesian Cross (Ch. 10), which allows you to streamline your presentation and not overwhelm your students with excessive mathematical detail. The macro section is organizaed Short Run more

Product details

  • Mixed media product | 750 pages
  • 206.8 x 265.2 x 33.5mm | 1,542.23g
  • Pearson Education Limited
  • Prentice-Hall
  • Harlow, United Kingdom
  • English
  • 0131301616
  • 9780131301610

Table of contents

(NOTE: Each chapter contains a Chapter Summary and Learning Objectives, Key Terms, a Self-Test, and Questions and Problems.) I. A JOURNEY THROUGH THE ECONOMY. 1. The Economic Perspective. 2. Production and Trade. 3. Demand and Supply. 4. The Power of Prices. II. MONITORING THE MACRO ECONOMY. 5. Measuring National Output. 6. Unemployment. 7. Inflation. III. AGGREGATE SUPPLY AND AGGREGATE DEMAND. 8. A Framework for Macroeconomic Analysis. 9. Short-Run Instability. 10. Aggregate Expenditures. IV. INCENTIVES FOR PRODUCTIVITY. 11. Fiscal Policy in Action. 12. Economic Growth. V. MONEY AND MONETARY POLICY. 13. Money, Banking, and the Federal Reserve. 14. Monetary Policy and Price Stability. VI. MICROECONOMIC FOUNDATIONS. 15. Elasticity: Measuring Responsiveness. 16. Consumer Behavior. 17. The Firm and Production. 18. Costs and Profit-Maximizing Output. VII. OUTPUT MARKETS. 19. Pure Competition. 20. Monopoly and Antitrust. 21. Oligopoly and Monopolistic Competition. VIII. INPUT MARKETS. 22. Markets for Labor and Other Inputs. 23. Earnings and Income Distribution. IX. MARKET FAILURE AND GOVERNMENT ACTION. 24. Public Goods, Information, and Regulation. 25. Externalities and Common Property Resources. 26. Public Choice. X. THE GLOBAL ECONOMY. 27. Into the International Marketplace. 28. Policy Toward Trade. 29. Economic more

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