The Early Advertising Scene
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The Early Advertising Scene

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Description

Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing, manufacturing and merchandising.show more

Product details

  • Paperback | 260 pages
  • 156 x 234 x 13.72mm | 467g
  • Taylor & Francis Ltd
  • ROUTLEDGE
  • London, United Kingdom
  • English
  • black & white illustrations
  • 1138989096
  • 9781138989092

Table of contents

1. Dallas 2. Kansas City 3. Saint Louis 4. An Observation Post 5. Chicago 6. Street Scene 7. New York.show more

About Harden B. Leachman

Multivolume collection by leading authors in the fieldshow more