E-Strategy: Building and Sustaining a Competitive Advantage

E-Strategy: Building and Sustaining a Competitive Advantage

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Description

Designed for the emerging e-business/e-commerce introductory course at undergraduate and MBA levels, this book focuses on the most challenging part of e-commerce: marketing and managing your e-business product or service effectively and affordably. The book is not especially technical and uses every-day language to describe necessary technical details.show more

Product details

  • Paperback
  • Pearson Education Limited
  • Prentice-Hall
  • Harlow, United Kingdom
  • glossary, index
  • 0130287172
  • 9780130287175

Table of contents

The Business in e-Business; The Path to Profitability; The Customer Magnet Approach to Shaping Your e-Business Idea; Learning from Your e-Business Competition; Formalizing and Testing Your e-Business Plan; Protecting Your Business Concept; Conducting and Evaluating Your e-Business Test Run; Building a Fast, Functional Website for the Sake of Profit; Marketing Your e-Business Products and Services; Preserving and Extending Profit Through Periods of Growth and Transition; Enhancing Your Business Model and Site Design; Achieving Long-Term Financial Stability for Your e-Business; Growing the People Behind the Profit; Maximizing the Value of Your e-Business.show more