E-Strategy: Building and Sustaining a Competitive Advantage
Designed for the emerging e-business/e-commerce introductory course at undergraduate and MBA levels, this book focuses on the most challenging part of e-commerce: marketing and managing your e-business product or service effectively and affordably. The book is not especially technical and uses every-day language to describe necessary technical details.
- 30 Jun 2003
- Pearson Education Limited
- Harlow, United Kingdom
- glossary, index
Table of contents
The Business in e-Business; The Path to Profitability; The Customer Magnet Approach to Shaping Your e-Business Idea; Learning from Your e-Business Competition; Formalizing and Testing Your e-Business Plan; Protecting Your Business Concept; Conducting and Evaluating Your e-Business Test Run; Building a Fast, Functional Website for the Sake of Profit; Marketing Your e-Business Products and Services; Preserving and Extending Profit Through Periods of Growth and Transition; Enhancing Your Business Model and Site Design; Achieving Long-Term Financial Stability for Your e-Business; Growing the People Behind the Profit; Maximizing the Value of Your e-Business.