The E-Myth Revisited

The E-Myth Revisited : Why Most Small Businesses Don't Work and What to Do About It

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In this first compact disc edition of the totally revised one million copy underground bestseller "The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business -- from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to "The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.
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Product details

  • Hardback
  • 131.1 x 144.3 x 14.5mm | 90.72g
  • Australia
  • English
  • Abridged
  • Revised, Updated ed.
  • 0060574909
  • 9780060574901

Rating details

41,827 ratings
3.99 out of 5 stars
5 40% (16,615)
4 32% (13,550)
3 19% (7,830)
2 6% (2,328)
1 4% (1,504)
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