E-Business Innovation

E-Business Innovation : Cases and Online Readings

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E-Business Innovation is a new and indigenous publication directed at the e-business market, fulfilling the need for Canadian case and readings material. This reader will be delivered in a combined print/digital format to offer the most up-to-date information in this burgeoning field.
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Product details

  • Paperback | 240 pages
  • 178 x 235 x 15mm | 418g
  • Prentice-Hall (Canada)
  • Scarborough, Canada
  • 0130934143
  • 9780130934147

Table of contents

Forward-- Don Tapscott. Introduction. About the Authors. Theme 1 Overview: E-Business Strategy and Models. I-- OVERVIEW. E-BUSINESS STRATEGY. Case 1: MP3.com: Keep on Rocking in the Free World? Case 2: epost: Moving the Mail Online. 2 Online Readings. II-- OVERVIEW: E-BUSINESS MODELS. Case 1: Webhouse Club, Inc. Case 2: MyCityMarket.com: Surviving on the Edge. 3 Online Readings. Theme 2 Overview: Customer Relationship and Service Management. I-- OVERVIEW: CUSTOMER RELATIONSHIP MANAGEMENT. Case 1: The Pivotal Solution: Beyond Customer Relationship Management. Case 2: Reflect.com: "Burn the Ships". 3 Online Readings. II. CUSTOMER SERVICE IN E-BUSINESS. Case 1: Onvia.com: Grow Your Business! 3 Online Readings. Theme 3 Overview: E-Business Operations and Supply Chain Issues. I-- OVERVIEW: MANAGING E-BUSINESS OPERATIONS. Case 1: ShopppeShoppe.com: Home of Affinity-based Shopping. Case 2: Den Norske Bank: Corporate Enterpreneurship at Work. 2 Online Readings. II-- OVERVIEW: SUPPLY CHAIN AND LOGISTICS IN E-BUSINESS. Case 1: iQLinux.com: A Supply Chain for Open Source Technical Support. Case 2: FishMarket International: Reengineering the Supply Chain for Fish. 3 Online Readings. Theme 4 Overview: Localization and E-Business Implementation. I-- OVERVIEW: Localization. Case 1: CreoScitex: The Next Step. Case 2: DNA Media: Prospects for the Software Localization Industry. 3 Online Readings. I-- OVERVIEW: E-BUSINESS IMPLEMETATION: PLANNING FOR SUCCESS AND LEARNING FROM FAILURE. Case 1: Priceline.com. Case 2: Boo.com (A), Boo.com (B). 2 Online Readings. Theme 5 Overview: Future Developments. I-- OVERVIEW: TECHNOLOGY ISSUES. 2 Online Readings. II-- OVERVIEW: LEGAL ISSUES. 2 Online Readings. Subject Index. Name and Organization Index.
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