E-Business

E-Business : A Canadian Perspective for a Networked World

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Description

This text is suitable for college and university courses in Electronic Commerce, Management and E-Business. The fast-paced world of E-Business can quickly make conventional educational resources and techniques out of date. This text keeps pace with these changes by providing the "classic" lessons and principles of E-Business practice in the printed text while complementing this material with frequent updates to content and concepts online.show more

Product details

  • Paperback | 352 pages
  • 203 x 254mm | 1,840g
  • Pearson Canada, Toronto
  • Toronto, Canada
  • 0130931225
  • 9780130931221

Table of contents

I. E-BUSINESS MODELS AND STRATEGY. 1. Introduction to E-Business. 2. E-Commerce Business Models and Strategies. II. E-BUSINESS ARCHITECTURE. 3. The Internet, Intranets and Extranets. 4. Enterprise Wide & Inter-Enterprise Systems. 5. Security and Controls. 6. Billing & Payment Systems. III. E-BUSINESS APPLICATIONS. 7. Supply Chain Management. 8. E-Procurement, Trading Exchanges, & Auctions. 9. Customer Relationship Management. 10. Business Intelligence. IV. CONDUCTING E-BUSINESS. 11. Marketing, Competition, and Selling. 12. E-Commerce and Small Business. 13. Global, Legal, and Other Issues in E-Commerce. Appendix of Cases. Glossary Index.show more