Dynamic Supply Chains : Delivering value through people
Martin Christopher, Professor of Marketing & Logistics, Cranfield School of Management
Supply chains are at the heart of competitive advantage in business today. If supply chains are managed successfully, companies will be able to deliver their products and services to customers in a smart, cost-effective way.
The key to successful supply chain management is recognising that it's people who really drive the living supply chains that are at the heart of businesses. Supply chains are powered by the energy and expertise of employees and suppliers and by the changing wants and needs of customers. John Gattorna calls this principle of matching changing customer needs and desires with different supply chain strategies dynamic alignment.
To secure space in a new market, to grow or keep existing markets companies have to get their products out there faster. They need to be the first with new products and services and the first to match them with particular customer groups. The dynamic alignment model gives a structured way of linking customer expectations to the operational side of business while maintaining the flexibility to systematically modify fulfilment processes as customers inevitably change their buying preferences.
- Hardback | 528 pages
- 162 x 241 x 34mm | 960g
- 18 Oct 2010
- Pearson Education Limited
- FINANCIAL TIMES PRENTICE HALL
- Harlow, United Kingdom
- 2nd edition
Other books in this series
26 Dec 2013
14 Jul 2010
20 May 2016
30 Jun 2007
Back cover copy
Table of contents
Ch.1: A new business model for new and challenging times
Ch.2 Customer conversations
Ch.3 Designing supply chain strategies
Ch.4 Implementing a multiple supply chain configuration
Ch.5 Leading from the front
Ch.6 Designing responsive organization structures
Ch.7 Continuous replenishment supply chains
Ch.8 Lean supply chains
Ch.9 Agile supply chains
Ch.10 Fully flexible supply chains
Ch.11 The 'Triple-A' supply chain revisted
Ch.12 Supplier conversations and teh four generic supply-side supply chains
Ch.13 'Hybrid' supply chains
Ch.14 New business models for new supply chains
Ch.15Delivering dynamic supply chains
Ch. 16 Meeting of minds
A word about the author
Francis J. Quinn, Editorial Director, SupplyChain Management Review
"I advise organizations on supply chain management and performance improvement on a daily basis. I am naturally drawn to the subject of organizational theory: leadership, management approaches, industrial and organizational studies, etc. - since I was a first year student at the university. I spend significant amount of time reading books and articles trying to understand how organizations and management approaches have evolved over the past ten centuries, and in understanding the anatomy and physiology of future organizations and industries. John Gattorna's book, "Dynamic Supply Chains: Delivering Value Through People", is so amazing I found myself reading it for the second time, all the way from page xi. This book is so good I almost underlined every sentence in agreement. "Dynamic Supply Chains" inspired me to undertake a research study on value networks. I would like to thank John for sharing his knowledge and wisdom with us."Mr. Nndateni Ndou, Performance Improvement Consultant, Johannesburg, South Africa
About John Gattorna
In the late 1980s, John became disenchanted with the lack of conceptual depth in the 'logistics' field; and as it turned out this did not improve much as logistics thinking morphed into 'supply chains' in the 1990s. So he started to search for a new model/framework that would better inform the design and operation of enterprise supply chains seeking to satisfy customers and consumers. And he found it; dynamic alignment.
For the last two decades John has been working with companies around the world to take his new model from the conceptual stage to a finer level of granularity. It has been a complex task because it has involved learning about, and combining, several disciplines consumer/customer behavior; internal cultural capability of the enterprise; leadership
styles; and of course the operational aspects of corporate logistics networks and supply chains. The unique thing about John's perspective is that he presents a multi-disciplinary approach to the design and management of supply chains, and this requires an eclectic mindset.
He has written several books along the way as his thinking evolved, but his two most recent titles have been seminal: Living Supply Chains(FT Prentice Hall, Harlow, 2006), and Dynamic Supply Chain Alignment, (Gower Publishing, Farnham, 2009).