Dynamic Planning

Dynamic Planning : The Art of Managing Beyond Tomorrow

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It is increasingly clear that the intelligent use of technology makes a significant difference to a firm's ability to compete in today's complex global marketplace. This study offers business managers a tested, successful way to integrate new ideas, processes and electronic technologies into any business and to build a foundation for competing more effectively in the future. The authors introduce the Dynamic Planning Framework, a pragmatic tool for business and IT managers. Dynamic planning is based on four interrelated principles: taking a long-term view; holistic thinking; openness to change; and integrating business and technology. Illustrating the activities involved in the Dynamic Planning Framework through case studies, the book provides a valuable tool for integrating both sides of a company - business strategy and information technology - to address today's issues.show more

Product details

  • Hardback | 303 pages
  • 162.56 x 233.68 x 33.02mm | 657.71g
  • Oxford University Press Inc
  • New York, United States
  • English
  • line figures, tables, bibliography
  • 0195083083
  • 9780195083088

About John G. Sifonis

About the Authors: Beverly Goldberg is a vice president of the Twentieth Century Fund, a New York-based think tank, and a vice president of Siberg Associates, Inc. John G. Sifonis, former partner and national director of strategic management at Ernst & Young, is a founder and CEO of Siberg Associates, Inc., a management consultancy firm.show more

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