Dynamic Identities : How to Create a Living Brand
The visual book looks into design systems for brand identities that produces identities that are alive, meaning that they can change, generate new versions based on external data. The books offers a systematic process of creating brand identities that are alive and gives the reader a wealth of examples of international identities that were built on the discussed systems.
- Paperback | 224 pages
- 215 x 250 x 17.78mm | 920g
- 17 Dec 2013
- BIS Publishers B.V.
- Amsterdam, Netherlands
- Revised edition
- zahlreiche farbige Abbildungen
"While Dynamic Identities could be a great addition to a university library, it has enough in it to become a sourcebook for professional graphic designers, either for those Monday mornings short on inspiration, or when looking for a clear system and some great examples to contextualise their work to a client - and even embolden them to go further." -Andrew Missingham, creative consultant
About Irene van Nes
Irene van Nes: After graduating from the Utrecht School of the Arts, Irene worked at renowed Dutch agencies Dietwee and Koeweiden Postma. She currently has her own studio Irene ontwerp.