Du Bist Deutschland

Du Bist Deutschland

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Description

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Du bist Deutschland was a social marketing campaign in Germany. Its aim was to achieve positive thinking and a new national feeling. It was created by the initiative "Partner f r Innovation" consisting of 25 media corporations and was co-ordinated by Bertelsmann. The large-scale campaign caused a lot of controversy and discussion. The initiator of the campaign was Gunther Thielen, CEO of Bertelsmann AG. It ran from September 26, 2005 to January 31, 2006. The core of the campaign was a 2 minute TV spot, which was broadcast simultaneously at the start of the campaign on almost all TV channels in the country. Additional advertisements in the print media, flyers, and outdoor and online media were used. The media cost was around 30 million Euros. All of the supporting corporations received no income for their contributions. The campaign was relaunched on December 15, 2007show more

Product details

  • Paperback | 136 pages
  • 152 x 229 x 8mm | 209g
  • Miss Press
  • United States
  • English
  • 6134900672
  • 9786134900676