DotCom Secrets
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DotCom Secrets : The Underground Playbook for Growing Your Company Online

4.39 (2,020 ratings by Goodreads)
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"Russell has spent over a decade successfully starting and scaling companies online. This book takes the best of what he's discovered from over 1,000 unique split tests, tens of millions of visitors online and broken it down into a simple process that ANY company can use to geometrically improve their traffic, conversions and sales online." -- Anthony Robbins

"Russell is not a 'pretend' expert, but someone who has actually built one of the most successful businesses I know teaching entrepreneurs how to employ online marketing in their business that achieve exceptional results." -- Bill Glazier



"I sit now, as infrequently as possible, in meetings with young online marketing people demonstrably devoid of any disciplined thinking. They are full of opinion and youthful hubris but very short on facts. I do not want to share a foxhole with them or depend on them. I would risk it with Russell." -- Dan Kennedy

"I can say, without a second's hesitation, that Russell Brunson's "DOTCOM Secrets" book trumps all of them." -- Allan Tutt, Amazon Customer

"If you want to know how to prime a customer for a purchase and un- derstand how to get people to sell themselves on your product, then this is the book." -- Linda Leon, Amazon Customer

"Russell shares amazing insights into what makes a dotcom business succeed, if you don't follow these principles you'll surely struggle." -- Dan, Amazon Customer

"There is nothing to not like! The explanations are so clear. Combined with Expert Secrets you can learn all you need to skyrocket your business success beyond your wildest imagination." -- Stan, Anderton


The Underground Playbook For Growing Your Company Online

Founder of Click Funnels, Russell Brunson, shares the secrets that he's learned about driving online sales from helping 10,000's of en- trepreneurs sell millions of dollars of products, and services

What is DotcomSecrets?

It is NOT just another "how to" book on Internet Marketing.

It is NOT about getting more traffic to your website - yet these secrets will help you to get exponentially MORE traffic than you've ever experienced before.

It is NOT about increasing your conversion - yet these secrets will increase your conversion MORE than any headline tweak or split test ever could.

In Russell Brunson's experience, after working with hundreds of thousands of businesses he realized that low traffic or conversions are symptoms of a much greater problem that's a little harder to see (that's the bad news), but a lot easier to fix (that's the good news).

Inside this book will find the actual playbook we created after running thou- sands of tests and perfecting what works online. You now have access to all of the processes, funnels and scripts that we used to scale companies online.

DotComSecrets will give you the marketing funnels and the sales scripts you need to be able to turn on a flood of new leads into your business.

Russell Brunson is a serial entrepreneur who started his first online company while he was wrestling at Boise State University. Within a year of graduating he had sold over a million dollars worth of his own products and services from his basement!

For over 10 years now Russell has been starting and scaling companies online. He owns a software company, a supplement company, a coaching company, and is one of the top super affiliates in the world.

DotComSecrets was created to help entrepreneurs around the world to start, promote and grow their companies online.
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Product details

  • Paperback | 274 pages
  • 140 x 215 x 17.78mm | 430.91g
  • United States
  • English
  • 1630474770
  • 9781630474775
  • 3,432

Table of contents

Section One: Ladders and Funnels


Secret #1: The Secret Formula




Secret #2: The Value Ladder




Secret #3: From a Ladder to a Funnel




Secret #4: How to Find Your Dream Customers




Secret #5: The Three Types of Traffic




Section Two: Your Communication Funnel




Secret #6: The Attractive Character




Secret #7: The Soap Opera Sequence




Secret #8: Daily Seinfeld Sequence




Section Three: Funnelology




Secret #9: Reverse Engineering a Successful Funnel




Secret #10: Seven Phases of a Funnel




Secret #11: The Twenty-Three Building Blocks of a Funnel




Secret #12: Frontend vs. Backend Funnels




Secret #13: The Best Bait




Section Four: Funnels and Scripts




Frontend Funnels




Funnel #1: Two-Step, Free-Plus-Shipping




Funnel #2: Self-Liquidating Offer




Funnel #3: Continuity




Funnels for the Middle of the Value Ladder




Funnel #4: The Perfect Webinar




Funnel #5: Invisible Funnel Webinar




Funnel #6: Product Launch




Backend Funnel




Funnel #7: High-Ticket, Three-Step Application




Section Five: ClickFunnels




Conclusion: Ignite
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Review quote

"Russell has spent over a decade successfully starting and scaling companies online. This book takes the best of what he's discovered from over 1,000 unique split tests, tens of millions of visitors online and broken it down into a simple process that ANY company can use to geometrically improve their traffic, conversions and sales online." -- Anthony Robbins "Russell is not a 'pretend' expert, but someone who has actually built one of the most successful businesses I know teaching entrepreneurs how to employ online marketing in their business that achieve exceptional results." -- Bill Glazier

"I sit now, as infrequently as possible, in meetings with young online marketing people demonstrably devoid of any disciplined thinking. They are full of opinion and youthful hubris but very short on facts. I do not want to share a foxhole with them or depend on them. I would risk it with Russell." -- Dan Kennedy

"I can say, without a second's hesitation, that Russell Brunson's "DOTCOM Secrets" book trumps all of them." -- Allan Tutt, Amazon Customer

"If you want to know how to prime a customer for a purchase and un- derstand how to get people to sell themselves on your product, then this is the book." -- Linda Leon, Amazon Customer

"Russell shares amazing insights into what makes a dotcom business succeed, if you don't follow these principles you'll surely struggle." -- Dan, Amazon Customer

"There is nothing to not like! The explanations are so clear. Combined with Expert Secrets you can learn all you need to skyrocket your business success beyond your wildest imagination." -- Stan, Anderton
show more

About Russell Brunson

Russell Brunson is a serial entrepreneur who started his first online company while he was wrestling at Boise State University. Within a year of graduating he had sold over a million dollars worth of his own products and services from his basement!
For over 10 years now Russell has been starting and scaling companies online. He owns a software company, a supplement company, a coaching company, and is one of the top super affiliates in the world.
DotComSecrets was created to help entrepreneurs around the world to start, promote and grow their companies online.
show more

Rating details

2,020 ratings
4.39 out of 5 stars
5 59% (1,191)
4 27% (543)
3 10% (202)
2 3% (53)
1 2% (31)
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