Doing Surveys Online

Doing Surveys Online

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Vera Toepoel's practical, how-to guide to doing surveys online takes you through the entire process of using surveys, from systematically recruiting respondents, to designing the internet survey, to processing the survey data and writing it up.

This book helps students and researchers in identifying possible strategies to make the best use of online surveys, providing pro's and con's, and do's and don'ts for each strategy. It also explores the latest opportunities and developments that have arisen in the field of online surveys, including using social networks, and provides expert guidance and examples of best practice throughout.

Suitable for those starting a research project or conducting a survey in a professional capacity, this book is the ideal go-to reference for anyone using internet surveys, be it a beginner or a more experienced survey researcher.
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Product details

  • Paperback | 280 pages
  • 170 x 242 x 12.7mm | 490g
  • London, United Kingdom
  • English
  • 1446249670
  • 9781446249673
  • 1,012,875

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Table of contents

Chapter 1: Introduction to Online Surveys
Chapter 2: Developing the Survey: Questions and Answers
Chapter 3: Ethical Considerations
Chapter 4: Sampling
Chapter 5: Using a Panel in Your Research
Chapter 6: Comparative Survey Research
Chapter 7: Incentives for Respondents
Chapter 8: Selecting Survey Software
Chapter 9: Programming the Survey
Chapter 10: Fieldwork
Chapter 11: Processing and Cleaning the Data
Chapter 12: Weighting Survey Data
Chapter 13: Reporting Survey Results
Chapter 14: Making Data Available to Others
Chapter 15: The Future of Web Surveys
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Review quote

This book covers all the steps needed to conduct surveys with a focus on the online mode. With didactically well-prepared features, the volume is a valuable source for university students and teachers alike, as well as a handy and usable toolbox for beginning practitioners. A comprehensive and comprehensible read. -- Lars Kaczmirek Vera Toepoel indeed achieves her aim to provide a single resource for conducting online surveys with this book. The result is an excellent, comprehensive and thoughtful research handbook. It will make a good reference point for any survey methods course, and the training of research students, and active researchers who aspire to employ online surveys. -- Maria Pampaka Doing Surveys Online is an authoritative yet easily accessible primer covering all aspects of how to conduct good, rigorous web-based surveys. In it, Vera Toepoel clearly and concisely summarizes the state of the art using the most up-to-date and authoritative research sources. This book should be required reading for anyone contemplating conducting an online survey. -- Ron Fricker
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About Vera Toepoel

Vera Toepoel is a Professor at the department of Methods & Statistics at Utrecht University, the Netherlands. She has fifteen years of experience in online surveys, both from a practical and theoretical point of view. She started with programming online surveys and cleaning data. Later, she did her PhD on the design of online (panel) surveys, taking visual design, panel conditioning and attrition into account. Currently, she teaches courses on conducting surveys and is involved in several survey projects. She has build and maintained online panels, e.g. the Dutch LISS Panel, CentERpanel, and Leisure Panel. She is the Chair of the Dutch and Belgian Platform for Survey Research, Vice-President of the Methodology section of the International Sociological Association, and has publised numerous papers in journals related to the survey field. This book is made possible by a grant obtained from the Dutch Organisation for Scientific Research (NWO Innovation Scheme).
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