Doing Research in the Real World

Doing Research in the Real World

4.11 (46 ratings by Goodreads)
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Pragmatic and inspiring, this applied book will help you to complete your research quickly and well. David Gray's advice is both positive and sensible as he walks you through each step of the research process from start to finish.

Weaving quantitative, qualitative, and mixed methods together, he encourages you to consider flexible options and to choose the most appropriate methods for your projects. Setting out the realities of conducting research in real-world settings, David will help you to find the practical tools - and the confidence - you need to make good research choices as well as providing coverage of a wide range of assessment techniques and employability skills.

The book also introduces an incredible range of digital resources:
* Award-winning video to bring concepts to life
* Video top tips from David
* Case studies from experts
* Journal articles to showcase real research
* Interactive glossary flashcards
* Multiple choice questions to test yourself with
* Multidisciplinary data sets
* Downloadable checklists to guide you.

Brimming with energy and grounded in reality, this book is still your definitive companion to research - from theory to design, data collection to data analysis and writing up to dissemination this book has everything you need to excel.

*Interactivity only available through Vitalsource eBook included as part of paperback product (ISBN 9781526418524). Access not guaranteed on second-hand copies (as access code may have previously been redeemed).
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Product details

  • Paperback | 824 pages
  • 195 x 265 x 35mm | 1,900g
  • London, United Kingdom
  • English
  • Revised
  • 4th Revised edition
  • 1526418525
  • 9781526418524
  • 448,398

Table of contents

Chapter 1. Introduction
Part A. Principles and Planning for Research
Chapter 2. Theoretical Perspectives and Research Methodologies
Chapter 3. Selecting and Planning Research Proposals and Projects
Chapter 4. Research Ethics
Chapter 5. Searching, Critically Reviewing and Using the Literature
Part B. Research Methodology
Chapter 6. Research Design: Quantitative Methods
Chapter 7. Research Design: Qualitative Methods
Chapter 8. Research Design: Mixed Methods
Chapter 9. Sampling Strategies
Chapter 10. Designing Descriptive and Analytical Surveys
Chapter 11. Designing Case Studies
Chapter 12. Designing Evaluations
Chapter 13. Action Research and Change
Part C. Data Collection Methods
Chapter 14. Questionnaires and Surveys
Chapter 15. Interviewing
Chapter 16. Non-Participant Observation
Chapter 17. Ethnography and Participant Observation
Chapter 18. Focus Groups
Chapter 19. Unobtrusive Measures
Chapter 20. Visual Research Methods
Chapter 21. Digital Research Methods
Chapter 22. Secondary Data and Research
Part D. Analysis and Report Writing
Chapter 23. Getting Started Using SPSS
Chapter 24. Analysing and Presenting Quantitative Data
Chapter 25. Getting Started Using NVivo
Chapter 26. Analysing and Presenting Qualitative Data
Chapter 27. Writing Up the Research
Chapter 28. Preparing for Presentations and Vivas
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Review quote

This has to be one of my most often borrowed textbooks that rarely lingers on my shelves! Colleagues, doctoral students and masters students alike will find something of interest here--whether it be used as a reminder of terminology, or a quick introduction to a new field. With new material on surveys, secondary data, and digital research as well as a fully integrated supporting digital research, this new edition is still the clear and accessible overview of the practicalities of doing research in the 'real world.' -- Fiona Harris This stand-alone research handbook covers the "basics and beyond" of social science research in a detailed and student-friendly manner. Straightforward and sequentially structured, it contains step-by-step explanations of the essentials students need to know about qualitative and quantitative research methods and techniques to help them complete projects from start to finish. Very useful handbook for getting undergrads started and helping postgrads stay on track! -- Sharon du Plessis-Schneider This book is a very user-friendly and theoretically robust guide that will prove invaluable to researchers and students alike. I particularly like the breadth and depth with which all dimensions of the research process are addressed and explained. The new material on questionnaire and surveys will be of great benefit and is a major strength of the new edition. -- Professor Thomas Garavan
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About David E. Gray

David Gray was Professor of Leadership and Organisational Behaviour at the University of Greenwich. His research interests, and publication record, included research methods, management learning (particularly coaching and mentoring), professional identity, action learning, reflective learning, management learning in SMEs and the factors that contribute to SME success. He published books and articles on research methods, organizational learning, and coaching and mentoring.

David led a number of EU-funded research programmes including one examining the impact of coaching on the resilience of unemployed managers in their job-searching behaviours and another on how action learning can sustain unemployed managers in starting their own business. He also completed a global survey into the professional identity of coaches.
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Rating details

46 ratings
4.11 out of 5 stars
5 39% (18)
4 35% (16)
3 24% (11)
2 2% (1)
1 0% (0)
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