The Do-it-Yourself Business Promotions Kit
Small businesses now have an opportunity to create personal, direct communications that are highly sales-effective, without looking "slick" and overproduced. This tool kit contains hundreds of ready-to-use models of effective and affordable communications, covering all the principle media - personal letters, direct mail, telephone solicitations and customer service, print ads, press releases, and radio and TV spots. In addition to the models, each chapter includes lists of key words, phrases, and sentences designed to stimulate ideas.
- Paperback | 300 pages
- 175.26 x 233.68 x 30.48mm | 748.42g
- 01 May 1995
- Pearson Education (US)
- Prentice Hall
- Upper Saddle River, United States