Do You Sincerely Want to be Rich

Do You Sincerely Want to be Rich

3.42 (14 ratings by Goodreads)
By (author) 

Free delivery worldwide

Available. Dispatched from the UK in 3 business days
When will my order arrive?

Description

In the fall of 1955, Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon targeted two groups of people who could help him fulfill his economic ambitions: American expatriates who were looking to build their own fortunes and servicemen abroad who loved to live high-rolling lives and spend money. Using the first group as door-to-door salesmen and the second group as his gullible target, Cornfeld built a multi-billion-dollar and multi-national company, famous for its salesmen s winning one-line pitch: Do you sincerely want to be rich? In this eye-opening yet entertaining book, an award-winning Insight team of the London Sunday Times examines Cornfeld s impressive scheme, a classic example of good, old-fashioned American business gumption and guile.

"
show more

Product details

  • Paperback | 592 pages
  • 132.1 x 203.2 x 35.6mm | 408.24g
  • Broadway Books (A Division of Bantam Doubleday Dell Publishing Group Inc)
  • New York, United States
  • English
  • Reprint
  • Illustrations, black and white
  • 0767920066
  • 9780767920063
  • 1,811,865

Flap copy

In the fall of 1955, Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon targeted two groups of people who could help him fulfill his economic ambitions: American expatriates who were looking to build their own fortunes and servicemen abroad who loved to live high-rolling lives and spend money. Using the first group as door-to-door salesmen and the second group as his gullible target, Cornfeld built a multi-billion-dollar and multi-national company, famous for its salesmen's winning one-line pitch: "Do you sincerely want to be rich?" In this eye-opening yet entertaining book, an award-winning "Insight" team of the London "Sunday Times examines Cornfeld's impressive scheme, a classic example of good, old-fashioned American business gumption and guile.
show more

Review quote

"A splendid story quite splendidly told. . . . [The authors] have researched their subject well; this is no instant history. They savor the drama and the madness, but they stick to business and write with restraint. Cornfeld's girls, castles, and planes come into the story mostly as they contributed to expense." --John Kenneth Galbraith, "Book World"
"The best book of its kind I have ever read . . . unravels the financial complexity of Investors Overseas Services so skillfully that the general reader will have no difficulty in understanding what happened." --"New Statesmen"
"A tremendously complex story. . . . [The authors] seem to have poked into every scandal, checked every statistic and interviewed everyone who would talk, from Bernie Cornfeld himself down to the disgruntled employee who told them: 'If anyone was fool enough to put their money with us, that was their problem.'" --Otto Friedrich, "New York Times Book Review
"
show more

About Charles Raw

CHARLES RAW was financial editor of The Sunday Times (London) when this book was written. BRUCE PAGE, then executive features editor at The Sunday Times, was coauthor of two other bestselling "Insight" books. GODFREY HODGSON was a Washington correspondent for The Observer (London), where for two years he wrote the financial column "Mammon," and was foreign features editor of The Sunday Times. He also coauthored, with Page, American Melodrama: The Presidential Campaign of 1968.
show more

Rating details

14 ratings
3.42 out of 5 stars
5 7% (1)
4 43% (6)
3 43% (6)
2 0% (0)
1 7% (1)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X