Do Something Different

Do Something Different : Proven Marketing Techniques to Transform Your Business

3.57 (14 ratings by Goodreads)
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Description

This volume, built around 100 case studies, contains advice on how to take charge of your situation and create your own alternaitves. It offers examples of entrepreneurs who took a sideways look at the market and their competitors, and decided to branch out and do something a little bit surprising. As a result they made their products and their companies stand out among the competition.show more

Product details

  • Paperback | 206 pages
  • 136.1 x 215.1 x 16.3mm | 240.41g
  • Ebury Publishing
  • Virgin Books
  • London, United Kingdom
  • English
  • 0753505282
  • 9780753505281

About Jürgen Wolff

Jurgen Wolff publishes a newsletter focusing on creativity in business at the University of Southern California and the Academy for Chief Executives. He is author or co-author of five books.show more

Rating details

14 ratings
3.57 out of 5 stars
5 7% (1)
4 57% (8)
3 21% (3)
2 14% (2)
1 0% (0)
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