Do the Right Thing

Do the Right Thing : The Practical Guide to Corporate Social Responsibility

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This is a reprint of ISBN 978-0-901-357-42-7

'Corporate social responsibility' has been around as a recognised discipline for decades - but how many people really understand what it's all about, and how it can benefit their business?

Do the right thing is unlike any other book on this complex subject. Forget baffling jargon and complicated theory. This book will help you get to grips with improving your organisation's environmental management, sustainability, health and safety and trading ethics with straightforward guidance and tips. You'll understand the basics, recognise the benefits and get ready to put principles into practice from day one.

This books is a must if you work in:

health and safety

environmental management





a senior management role in a commercial, public, charity or voluntary organisation.

Read this book and you will:

develop a clear understanding of how to combine business competitiveness with social responsibility

get real world examples with case studies on companies from Body Shop to BP

recognise how your organisation will benefit - bottom line and brand - with a business case for every set of CSR actions

get a ready-made information network with links to essential online resources

be able to check your understanding and stretch your working knowledge with 20 'Test your thinking' exercises
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Product details

  • Paperback | 144 pages
  • 191 x 248 x 16mm | 272g
  • London, United Kingdom
  • English
  • 1138892009
  • 9781138892002

Table of contents

Foreword, Acknowledgements, About the authors, Introduction, 1. CSR in context, 2. The evolution of CSR, 3. The appetite for CSR, 4. Stakeholder expectations, 5. Benefits for organisations, 6. Reporting and verifying, 7. The case against CSR, 8. Issues in the supply chain, 9. Personal social responsibility, 10. London 2012 - CSR in the future, Appendix 1 - 100 CSR actions, Appendix 2 - Sample CSR policy, References, Bibliography, Websites to watch, Index
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About Richard Ball

The authors, Stephen Asbury and Richard Ball, have nearly 40 years' experience between them working in corporate social responsibility. They have helped sectors including food and drink, leisure, events, oil and gas, rail, local authority, defence and F1 motorsport to get the best out of CSR.
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