Disrupt

Disrupt : Think the Unthinkable to Spark Transformation in Your Business

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For more and more companies in a world that's changing fast, there's only one way to win the game: transform it entirely. For anyone who wants to thrive in this new order, this requires a revolution in thinking--a steady stream of disruptive strategies and unexpected solutions. Disrupt: Think the Unthinkable to Spark Transformation in Your Business shows how to generate and execute those solutions--a disruptive approach for a disruptive age.


Author Luke Williams demonstrates his experience creating disruptive products and services at frog design, one of the world's leading innovation firms. Williams combines the fluid creativity of "disruptive thinking" with the analytical rigor that is indispensable to business success. The result is a simple yet complete five-stage process for imagining a powerful market disruption and transforming it into reality.



Using many examples and a book-length case study of Little Miss Matched, Williams shows how the more unexpected an idea, the smaller the number of competitors, and the more successful the company that brings it to market. He walks through generating a disruptive hypothesis, defining a disruptive market opportunity, creating multiple disruptive ideas, shaping them into an actionable solution, and persuading key stakeholders to adopt or invest in the solution.



Disrupt offers readers a systematic way to redefine the future of a company, catch entire industries by surprise, and leave competitors scrambling to catch up.
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Product details

  • Hardback | 208 pages
  • 137.16 x 223.52 x 22.86mm | 362.87g
  • Pearson FT Press
  • NJ, United States
  • English
  • 0137025149
  • 9780137025145
  • 255,257

Back cover copy

Remember the old Apple tagline, urging us all to Think Different? In this book, Luke Williams shows us how to do precisely that. "Disrupt" helps you look at business--and the world around you--through a fresh lens, one that turns assumptions and convention upside down. Warren Berger, author of "Glimmer: How Design Can Transform Your Business, Your Life, and Maybe Even the World" Luke Williams has a powerful message for companies today: Don t wait for a couple guys in a garage to come up with an idea that will upend your business. Linda Tischler, Senior Editor, "Fast Company" "Disrupt" is a simple yet incredibly powerful thought process which can help turn your business upside-down in seconds. Are you prepared to DISRUPT your business? Martin Lindstrom, best-selling author of "Buyology" If you need to drive disruptive innovation in your own organization--and you do--Luke Williams is the guide you ve been looking for. Buy this book. Use it. Make a difference. David L. Rogers, author of "The Network Is Your Customer: Five Strategies to Thrive in a Digital Age" By artfully smashing ideas together--from Schumpeter to Tarantino, business to design--Luke Williams upends the ordinary, providing the reader with a motivational and pragmatic blueprint for innovative thinking. Jamyn Edis, Vice-President of Emerging Technology R&D at HBO A Complete 5-Step Process for Identifying Disruptive Business Opportunities--and Successfully Executing Them In a business world of nonstop change, there s only one way to win the game: "Transform it entirely." This requires a revolution in thinking: a steady stream of disruptive strategies and unexpected solutions. In " "Disrupt" ," Luke Williams shows exactly how to generate those strategies and deliver those solutions. This book reflects Williams immense experience creating breakthrough solutions at frog design, one of the world s leading innovation firms. Williams shows how to combine fluid creativity with analytical rigor in a simple, complete, five-stage process for successfully disrupting any market. You ll learn why the most unexpected ideas draw the least competitors--and offer the greatest potential. Then, using many examples and a case study, you ll walk through every step of transforming disruptive ideas from conception to breakthrough business strategy. Craft your disruptive hypothesis "Be wrong at the start, to be right at the end" Discover your best disruptive opportunities "Explore the most unexpected corners of your environment" Efficiently shape your disruptive solution "Avoid the resource-killer that is novelty for novelty s sake " Make your winning disruptive pitch "Underprepare the obvious, overprepare the unusual" "
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Table of contents

Introduction 1

Disruptive Thinking:

The Revolution is in Full Swing



PART I: The Hypotheses, the Opportunity, and the Ideas



Chapter 1 16

Crafting a Disruptive Hypothesis:

Be Wrong at the Start, to be Right at the End



Chapter 2 38

Discovering a Disruptive Opportunity:

Explore the Least Obvious



Chapter 3 76

Generating a Disruptive Idea:

Unexpected Ideas Have Fewer Competitors



PART II: The Solution and the Pitch



Chapter 4 106

Shaping a Disruptive Solution:

Novelty for Novelty's Sake is a Resource Killer



Chapter 5 142

Making a Disruptive Pitch:

Under Prepare the Obvious, Over Prepare the Unusual



Epilogue 171

An Instinct for Change:

Look Where No One Else is Looking



Quick Reference Guide 173

Process Summary



Endnotes 183

Index 191
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About Luke Williams

Luke Williams is a leading consultant, educator, and speaker specializing in disruptive thinking and innovation strategy. For more than a decade, he has worked internationally with industry leaders like American Express, GE, Sony, Crocs, Virgin, Disney, and Hewlett-Packard, to develop new products, services, and brands.



Williams is a Fellow at frog design, one of the world's most influential innovation companies. He is also Adjunct Professor of Innovation at NYU Stern School of Business. He has been invited to speak worldwide, and his views have been featured in BusinessWeek, Fast Company, and NPR (National Public Radio). He lives in New York.
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Rating details

416 ratings
3.76 out of 5 stars
5 27% (113)
4 36% (149)
3 26% (108)
2 9% (36)
1 2% (10)
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