Discourse and Creativity

Discourse and Creativity

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Discourse and Creativity examines the way different approaches to discourse analysis conceptualize the notion of creativity and address it analytically. It includes examples of studies of creativity from a variety of traditions and examines the following key areas, how people interpret and use discourse, the processes and practices of discourse production, discourse in modes other than written and spoken language, and the relationship between discourse and the technologies used to produce it.

Discourse and Creativity combines a forward-thinking and interdisciplinary approach to the topic of creativity; this collection will be of great value to students and scholars in applied linguistics, stylistics, and communication studies.
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Product details

  • Electronic book text | 264 pages
  • London, United Kingdom
  • 131786123X
  • 9781317861232

Table of contents

1. Introduction: Discourse and Creativity

Rodney H. Jones

SECTION ONE: Literary Creativity

2. Literary Creativity

Michael Toolan

3. Ethics and imagination in literary reading

Peter Stockwell

4. Creative interpretations: Discourse analysis and literary reading

Joan Swann

SECTION TWO: Creativity in Professional Communication

5. Creative exploitation of socio-pragmatic space in professional


Vijay K. Bhatia

6. Creative collaboration in the public relations industry

Rodney H. Jones, Vijay K. Bhatia, Stephen Bremner, Anne Peirson-Smith

SECTION THREE: Multimodal Creativity

7. Creativity in pictorial and multimodal advertising metaphors

Charles Forceville

8. Design, production and creativity

Theo van Leeuwen

9. The creation of a community artist in everyday life: Long-duration

process and creative actions

Sigrid Norris

SECTION FOUR: Discourse, Creativity and Technology

10. Determined creativity: Language play in new media discourse

Crispin Thurlow

11. Archeology in a virtual world: Schome Park

Julia Gillen

12. Designing location-based mobile fiction: the case of NarraHand

Andrew Morrison, Henry Mainsah, Idunn Sem, Martin Havnor

13. Skating across timescales: Creativity in dynamical systems

Rodney H. Jones
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Author information

Rodney Jones is the Associate Head of the Department of English at the City University of Hong Kong.
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