Dirty Tricks : British Airways' Secret War Against Virgin Atlantic
Richard Branson's Virgin Atlantic was valued at over GBP1.2 billion when he sold a 49% stake to Singapore Airlines in 1999. This was an extraordinary achievement for an airline that began life in 1984 with one plane. Virgin Atlantic became one of the world's top airlines only after surviving an incredible dirty tricks campaign by British Airways. Award Winning investigative jounalist Martyn Gregory exposed BA's secret war, and he reveals the full story in Dirty Tricks.
- Electronic book text | 568 pages
- 28 Jul 2010
- Ebury Publishing
- Virgin Digital
- London, United Kingdom
"if competitve big business is really like this, who needs to invent thrillers?" * Daily Mail * "Excellent ... already a bestseller, and no wonder - it is a tale of industrial thuggeru, chicanery and espionage which would be incredible as fiction. On another, more enduring level it is a thrilling epitaph to the Thatcher Revolution ...A great read." * Paul Foot * "An entertaining and informative account ... Most readers will be left gasping." * Independent * "Admirably documents the most extraordinary bout of corporate paranoia to grip the management of any large company, never mind a world airline as respected as BA." * Sunday Times *