Dirty Tricks

Dirty Tricks

4.46 (13 ratings by Goodreads)
By (author) 

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Description

Richard Branson's Virgin Atlantic was valued at over GBP1.2 billion when he sold a 49% stake to Singapore Airlines in 1999. This was an extraordinary achievement for an airline that began life in 1984 with one plane. Virgin Atlantic became one of the world's top airlines only after surviving an incredible dirty tricks campaign by British Airways. Award Winning investigative jounalist Martyn Gregory exposed BA's secret war, and he reveals the full story in Dirty Tricks.show more

Product details

  • Paperback | 568 pages
  • 130 x 190 x 40mm | 421.85g
  • Ebury Publishing
  • Virgin Books
  • London, United Kingdom
  • English
  • Revised
  • Revised edition
  • 16pp b&w photographs
  • 0753504588
  • 9780753504581
  • 1,503,465

Review Text

"Admirably documents the most extraordinary bout of corporate paranoia to grip the management of any large company, never mind a world airline as respected as BA."show more

Back cover copy

Richard Branson's Virgin Atlantic was valued at over £1.2 billion when he sold a 49% stake to Singapore Airlines in 1999. This was an extraordinary achievement for an airline that began life in 1984 with one plane. Virgin Atlantic became one of the world's top airlines only after surviving an incredible dirty tricks campaign by British Airways. Award Winning investigative jounalist Martyn Gregory exposed BA's secret war, and he reveals the full story in Dirty Tricks.show more

Rating details

13 ratings
4.46 out of 5 stars
5 46% (6)
4 54% (7)
3 0% (0)
2 0% (0)
1 0% (0)
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