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Direct to Consumer Advertisement (Dtc) : How Pharmaceutical Companies Use Economic Modeling to Drive Up Prices on Your Medicines at the Pharmacy, Bring Great Prescriptions Drugs to the Market and Demonstrate the Value of Economic Mathematics to the Science

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Description

Pharmaceutical companies marketing their products spend millions of dollars annually to just make sure their consumers are aware of the benefits associated with the product they produce. Through the use of historical information from the health care industry and key economic theory this book seeks to determine if and how this increased spending on marketing affects the price consumers must pay for their pharmaceutical needs. This book is printed on the pages only on the right side of the book for easy wraparound reading.show more

Product details

  • Paperback | 60 pages
  • 152 x 229 x 3mm | 95g
  • Createspace
  • United States
  • English
  • black & white illustrations
  • 1508786631
  • 9781508786634

About Timothy John Tucker

Timothy John Tucker's passion is uncovering and taking advantage of market opportunities. Currently a co-author of 6 prestigious biotech R&D journal articles, he spent 17 years of his life in the pre-clinical discovery phase of neurodegenerative and pulmonary biomedical research for Duke University Medical Center and the balance working in personal sales and innovative marketing for various large companies such as Morgan Stanley Smith Barney, AIG, AXA Equitable, H.H.Gregg and Cisco Systems. His unique style and go-to-market strategies have earned him the reputation as a "shock and awe guerilla marketer." He earned a B.S. in Biological Sciences, a technology commercialization internship, and his MBA in BioPharma Management and Entrepreneurship from North Carolina State University. He currently volunteers to help professionals fulfill their dreams through skill development and character identification by engaging in open speaker forums and networking sessions in the Research Triangle Park (Morrisville), North Carolina. Twitter: @timothyjtucker Motivational Practice and Education @ioe_bio The Internet of Everything Biotech LinkedIn: http: //www.linkedin.com/in/timothyjtuckershow more