
The Digital Transformation Playbook : Rethink Your Business for the Digital Age
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Description
With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.
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Product details
- Hardback | 296 pages
- 152 x 229 x 27.94mm | 612.35g
- 03 May 2016
- Columbia University Press
- New York, United States
- English
- 26 b&w figures
- 0231175442
- 9780231175449
- 67,914
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Table of contents
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About David Rogers
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