Digital Technology and the Future of Broadcasting

Digital Technology and the Future of Broadcasting : Global Perspectives

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This volume presents timely discussions on how digital technology is reshaping broadcasting and the media in the United States and around the world. It features contributions from distinguished scholars and young researchers, representing work that spans domestic and international issues of technological change and the implications for broadcasting and related media in a global context. Among the many issues covered are: * The impact of digital technology on the structure of broadcasting organizations and regulation; * The nature of broadcast content or media programming and how it is delivered at home and abroad; * Engagement and interaction of the public with broadcasting and social and mobile media; and * The reshaping of revenue models for broadcasters and media organizations globally. The first two parts of the volume, addressing research challenges, issues, and advances in global broadcasting, are competitively reviewed research papers which were presented at the BEA2014 Research Symposium. The third part focuses on international perspectives, with chapters from broadcasting scholars and paper discussants at the Research Symposium. This section provides reflection on the problems and prospects for research, education, and public policy that arise in this era of rapid and continuing change. As a benchmark of the remarkable changes taking place in today's media environment, the volume sets an agenda for future research on the implications of digital technology for broadcasting and broadcasting more

Product details

  • Hardback | 252 pages
  • 152 x 229 x 17.78mm | 788g
  • Taylor & Francis Ltd
  • London, United Kingdom
  • English
  • 17 black & white tables
  • 1138891223
  • 9781138891227

About John V. Pavlik

John V. Pavlik is professor in the Department of Journalism and Media Studies at the School of Communication and Information, Rutgers, the State University of New more

Table of contents

PART I - Research Challenges in a Changing Broadcast Environment 1 1 Motivations for Viewers Using Social Media During the Olympic Games: Implications for the Future of Sports Broadcasting, Joon Soo Lim and YoungChan Hwang 2 Double Vision: An Eye-Tracking Analysis of Visual Attention Between Television and Second Screens Miao Guo and Michael Holmes 3 Twitter and Television: Broadcast Ratings in the Web 2.0 Era, Michael Brouder and Robert Alan Brookey PART II - Research Issues and Advances in Global Broadcasting 4 Broadcast and New Media Use in China: Findings from a National Survey, Fei Shen, Zhi'an Zhang, and Mike Z. Yao 5 Sensational Pictures: An Analysis of Visual Structure on Five Transnational Arab News Channels, Michael D. Bruce 6 Telepresence and Immersion with Ultra-High-Definition Digital Displays: Background and Future Directions for Research, Peter B. Seel PART III - International Perspectives on Broadcasting in the Digital Age 7 The Future of Television: An Arab Perspective, Joe F. Khalil 8 Tourism as a Mediated Practice in a Global Media Context: The Gaze of Female Korean Tourists to New York City and the Meaning of Their Practices, EunKyung K. Lee 9 Assessing the Role Audience Plays in Digital Broadcasting Today and Tomorrow, Dwight DeWerth-Pallmeyer 10 Confronting the Central Paradox of Media Studies: The Network Society, Digital Technologies, and the Future of Media Research, Randolph Kluver 11 Connecting in the Scandalverse: The Power of Social Media and Parasocial Relationships, Naeemah Clark 12 The Legacy of Dr. Horrible: Potential Research into Second-Screen Intrusion, Coordination, and Influence, Tim Hudson 13 Changing Paradigm?, Mitchell Shapiro 14 Immersion: Implications of Wearable Technologies for the Future of Broadcasting, John V. Pavlikshow more

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