Digital Rights Management

Digital Rights Management : Business and Technology

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Digital rights management (DRM) is a set of business models and technologies that allows media companies to protect their intellectual property -- and profit in the online world. Cowritten by DRM pioneer William Rosenblatt, this lucid primer outlines the state of DRM today for media executives and IT decision-makers, covering business models (such as subscriptions), core technologies (watermarking, encryption, authentication), standards (such as XrML), vendors, and more.
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Product details

  • Paperback | 312 pages
  • 190.5 x 233.68 x 17.78mm | 544.31g
  • Hungry Minds Inc,U.S.
  • Foster City, United States
  • English
  • 0764548891
  • 9780764548895
  • 2,302,150

Back cover copy

"This book paints a complete picture of the overall DRM landscape in terms that novices can understand, without sacrificing the under-the-hood details that techies demand." --Mark Walter, Senior Analyst, The Seybold Report Protect Your Intellectual Property -- and Profit from Digital Media Digital rights management, or DRM, is a set of business models and technologies that enables you to protect -- and profit from -- your text, image, music, or video content in today's digital world. In this unique guide, three digital media experts show you step-by-step how to find the right DRM solution for your organization, whether you're an IT decision-maker or an executive on the content side. After explaining DRM antecedents, paradigms, and legal foundations, the authors walk you through today's DRM technologies and standards -- and offer sound, practical advice on how to match your needs with the right DRM products, services, and vendors. Your Road Map for Today's DRM Technologies * Get the scoop on subscription, pay-per-view, superdistribution, metering, and other DRM business models * Understand what the Digital Millennium Copyright Act and other legal guidelines mean for DRM * Delve into watermarking, encryption, authentication, clearinghouses, and other DRM building blocks * Get up to speed on XrML, DOI, ICE, and other emerging standards * Zero in on key proprietary technologies, from InterTrust RightsSystem to Verance watermarking to products from Adobe, Microsoft, and many others * Match your needs with the right DRM solutions -- from custom-built systems to the best vendors and industry-specific products.
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Table of contents

Preface. Part I: The Business of DRM. Chapter 1: Where We Came From: Content Rights in the Predigital World. Chapter 2: Bits and Nets: New Businesses, New Possibilities. Chapter 3: Help from the Government: Law and Technology. Part II: The Technology of DRM. Chapter 4: Rights Models: Representing Rights as Bits. Chapter 5: DRM Building Blocks: Protecting and Tracking Content. Chapter 6: Technology Standards: Leveling the Playing Field. Chapter 7: Proprietary Core Technologies: The Heavyweights. Part III: DRM Solutions: Putting It All Together. Chapter 8: Get What You Need: Determining Requirements. Chapter 9: Implementation Options: Build, Buy, Integrate, and Outsource. Chapter 10: Plug and Play: Integrating DRM. Chapter 11: Additional DRM Solutions. Chapter 12: DRM-Related Solutions. Chapter 13: Epilogue: The Future of DRM. References. Index.
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Review quote

" excellent job...they take a tough subject and make it entertaining...a 'must have' for anyone interested in securing their assets..." (Internet Strategist, November 2003)
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About Stephen Mooney

Bill Rosenblatt, a recognized authority on digital media technologies, is president of GiantSteps Media Technology Strategies, a consulting firm focusing on technology strategy for content providers and market strategy for digital media technology vendors. He is one of the architects of the Digital Object Identifier (DOI), an emerging standard for online content identification. He is the author of several technical books and a frequent speaker at conferences. Bill Trippe is president and founder of New Millennium Publishing, a consulting firm specializing in electronic publishing, content management, and SGML/XML technologies. He writes for The Gilbane Report and EContent Magazine, among other journals. Stephen Mooney is the founder of Mooney & Associates, a consulting firm whose clients include the International DOI Foundation. He chairs the software & Information Industry Association (SIIA) Special Interest Group for Digital Rights Management.
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