The Digital Diplomacy Handbook : How to Use Social Media to Engage with Global Audiences
This is the first practical guide that explains step-by-step how to do digital diplomacy. The author, an international consultant and trainer with strong background in digital diplomacy, provides diplomats, international officers, public diplomacy scholars and communications professionals with proven tactics and tips on how to leverage social media to engage with global audiences. The book offers detailed explanations of how to monitor the web, filter relevant information, design global social media strategies, develop compelling content to engage multicultural audiences, manage online conversations and master the main social media.
- Paperback | 155 pages
- 127 x 203.2 x 9.4mm | 240.4g
- 17 Feb 2015
- Createspace Independent Publishing Platform
- United States
- black & white illustrations
About Antonio Deruda
Antonio Deruda is a communications consultant, trainer and speaker with 15 years of international experience. He leads the digital team of a multinational brand and works with international organizations and governments to help them develop global online strategies. Prior to starting his consulting activities, Antonio worked as a media specialist for a major U.S. embassy, where he had the opportunity to experience first-hand the impact of the digital diplomacy revolution. He teaches postgraduate courses in digital diplomacy and international communication and offers custom-made training programs on digital diplomacy and social media.