Digital Aboriginal

Digital Aboriginal : The Direction of Business Now - Instinctive, Nomadic and Ever-changing

3.91 (12 ratings by Goodreads)
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Description

The Aborigine's view of the world suggests that all things are interconnected. Every relationship in turn influences every other relationship. Reality is not a fixed archetype, but a fluid and moving one that is continually shaped by the beliefs we have about it. Along these same lines, Digital Aboriginal reveals how the modern-day world organises this unlimited range of possibilities and how we can reorganise and redirect our business plans merely by shifting our marketing beliefs. Based upon hundreds of real-life business examples and woven together with the survival tactics inherent in nomads (the ability to move quickly, to change directions, and not be weighed down by permanent patterns), this book strikes at the very core of how business is conducted in today's world and how it is going to change in years to come. Digital Aboriginal points the next wave of business marketers in the right direction.show more

Product details

  • Audio cassette
  • 107.7 x 173.2 x 19.3mm | 95.26g
  • Little, Brown & Company
  • Warner Books
  • New York, United States
  • English
  • Unabridged
  • Unabridged edition
  • 1586212680
  • 9781586212681

Rating details

12 ratings
3.91 out of 5 stars
5 33% (4)
4 42% (5)
3 8% (1)
2 17% (2)
1 0% (0)
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