Dictionary of Marketing

Dictionary of Marketing : Over 6,000 terms clearly defined

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This fully revised third edition contains 7,000 entries, each with a part of speech, a note on grammar, an encyclopaedic commentary, and an example sentence to show how the term is used in context. Differences between British and American usage highlighted Phonetic pronunciation given for all entries Useful supplements provide a SWOT analysis, sample rate card and print-specification form Quotations from magazines and newspapers give real-world contexts The Dictionary of Management is an invaluable tool for anyone who works in or studies marketing, and for any professional looking to understand the terms crucial to the growth and success of their business.show more

Product details

  • Paperback | 304 pages
  • 124 x 198 x 18mm | 340.2g
  • Bloomsbury Publishing PLC
  • London, United Kingdom
  • English
  • New edition
  • 3rd ed.
  • N/A
  • 0747566216
  • 9780747566212
  • 1,773,020

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