Destination Branding for Small Cities : The Essentials for Successful Place Branding
Branding is one of todays hottest and most misunderstood destination marketing concepts. Baker provides much needed clarity and shows how to develop a successful brand strategy for tourism and economic development. It is an essential handbook for place marketers that demystifies branding, provides steps to reveal a community brand, and uses real world examples, as well as proven tools, templates, and checklists to launch a city brand that will generate broad stakeholder support and resonate with customers.
- Hardback | 204 pages
- 139.7 x 213.36 x 10.16mm | 249.47g
- 22 Jan 2014
- Total Destination
- United States