Designing Health Communication Campaigns : What Works?
This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's Disease and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe.
- Paperback | 181 pages
- 139.7 x 210.82 x 12.7mm | 249.47g
- 15 Jun 1992
- SAGE Publications Inc
- Thousand Oaks, United States
Table of contents
IntroductionPART ONE: OVERVIEWThe Challenge of Health Behavior ChangeOne Solution Health Communication CampaignsTwo Examples of Health Communication CampaignsThe Comparative Synthesis StudySubstance Abuse and High-Risk YouthSetting the Agenda for the Issue of DrugsPART TWO: GENERALIZATIONS ABOUT HEALTH COMMUNICATION CAMPAIGNSOverviewGeneralizations about Health Communication CampaignsDiscussionPART THREE: INTERVIEWS WITH CAMPAIGN DESIGNERS/EXPERTSGeorgetown University - Elaine Bratic ArkinEntertainment Industry Coalition on AIDS - Warren J AshleyMichigan State University - Charles AtkinHuman Interaction Research Institute - Thomas E BackerLos Angeles Times - Edwin ChenJohns Hopkins University - Patrick C ColemanEntertainment Industries Council - Larry DeutchmanEntertainment Industries Council - Brian DyakBrookfield Productions - Fern FieldInternational Institute of Rural Reconstruction, Philippines - Juan M FlaviarUniversity of Illinois - Brian FlayStanford University - June FloraUniversity of Maryland - Vicki FreimuthThe University of Texas at Austin - Kipling J GallionPopulation Communications - Robert W GillespieUniversity of Pennsylvania - Robert HornikInstitute for Communication Research - Jose Ruben JaraUniversity of Southern California - C Anderson JohnsonMediascope - Marcy KellyJohns Hopkins University - Lawrence KincaidCenter for Risk Communication - David McCallumScott Newman Center - Jacqueline E McDonaldFreedom Forum Media Studies Center - John V PavlickUniversity of Southern California - Mary Ann PentzRutgers University - Ronald E RiceUniversity of Southern California - Everett M RogersUniversity of Wisconsin - Madison - Charles SalmonEntertainment Industries Council - Larry StewartUniversity of California at Berkeley - Lawrence WallackPART FOUR: IMPLICATIONS AND FUTURE DIRECTIONSImplications for Campaign DesignImplications for Future Research