Designing the Obvious

Designing the Obvious : A Common Sense Approach to Web & Mobile Application Design

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Designing the Obvious belongs in the toolbox of every person charged with the design and development of Web-based software, from the CEO to the programming team. Designing the Obvious explores the character traits of great Web applications and uses them as guiding principles of application design so the end result of every project instills customer satisfaction and loyalty. These principles include building only whats necessary, getting users up to speed quickly, preventing and handling errors, and designing for the activity. Designing the Obvious does not offer a one-size-fits-all development process--in fact, it lets you use whatever process you like. Instead, it offers practical advice about how to achieve the qualities of great Web-based applications and consistently and successfully reproduce them.

This latest edition updates examples to show the guiding principles of application design in action on today's web, plus adds new chapters on strategy and persuasion. It offers practical advice about how to achieve the qualities of great Web-based applications and consistently and successfully reproduce them.
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Product details

  • Paperback | 304 pages
  • 152.4 x 226.06 x 15.24mm | 476.27g
  • New Riders Publishing
  • Berkeley, CA, United States
  • English
  • 2nd edition
  • col. Illustrations
  • 0321749855
  • 9780321749857
  • 428,715

Table of contents

Chapter 1: Defining the Obvious
Chapter 2: Lead with Why, Follow with What
Chapter 3: Ignore the User, Know the Situation
Chapter 4: Build Only What Is Absolutely Necessary
Chapter 5: Support the User's Mental Model
Chapter 6: Turn Beginners into Intermediates, Immediately
Chapter 7: Be Persuasive
Chapter 8: Handle Errors Wisely
Chapter 9: Design for Uniformity, Consistency, and Meaning
Chapter 10: Reduce and Refine
Chapter 11: Don't Innovate When You Can Elevate
Index 283
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About Jr. Robert Hoekman

Robert Hoekman, Jr, is a passionate and outspoken user experience specialist and a prolific writer who has written dozens of articles and has worked with Seth Godin (Squidoo), Adobe, Automattic, United Airlines,, and countless others.

He also gives in-house training sessions and has spoken at industry events all over the world, including An Event Apart, Web App Summit, SXSW, Future of Web Design, and many others.

Robert is the author of the Amazon bestseller Designing the Obvious and its follow-up, Designing the Moment. His newest book, Web Anatomy, was coauthored by Jared Spool.

Learn more about Robert at He is "rhjr" on Twitter.
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Rating details

723 ratings
4 out of 5 stars
5 35% (251)
4 38% (274)
3 22% (157)
2 5% (36)
1 1% (5)
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