Designers on Design

Designers on Design : Joel Desgrippes and Marc Gobe on Emotional Brand Experience

2.33 (3 ratings by Goodreads)
By (author)  , By (author) 

List price: US$45.00

Currently unavailable

We can notify you when this item is back in stock

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks


Degrippes Gobe is an internationally sought-after firm that is leading the industry with groundbreaking work. This exciting new book shares the expertise of the world-renowned Degrippes Gobe team on a design subject for which they are widely recognised - emotional branding. The authors provide practical information by not only reviewing their own work, but by looking at other strong work in the field. Using sketches, notes and final pieces, Degrippes Gobe reveal their design process and the intricacies that have made them so successful. Speaking candidly about client expectations, they explore the successes and failures of particular projects to help readers understand how they achieved the end result. This unique master class will provide readers with a better understanding of how to take their own work to the next level by offering their clients designs and branding strategies that make a difference by connecting on an emotional level.
show more

Product details

  • Hardback | 208 pages
  • 213.36 x 241.3 x 27.94mm | 997.9g
  • Rockport, United States
  • English
  • full-colour illustrations throughout
  • 1592532608
  • 9781592532605
  • 2,568,277

About Anne Hellman-White

Desgrippes Gobe is one of the world's top ten brand image creation firms and specialises in award-winning identity, product, packaging, retail and Web design. Clients include Coca-Cola, IBM, Starbucks and Gillette. Marc Gobe, Chairman and Chief Executive Officer, is the author of Emotional Branding and Citizen Brand. He lives in New York, USA.
show more

Rating details

3 ratings
2.33 out of 5 stars
5 0% (0)
4 33% (1)
3 0% (0)
2 33% (1)
1 33% (1)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X