Design for Motion

Design for Motion : Fundamentals and Techniques of Motion Design

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Plumb the depths of core motion design fundamentals and harness the essential techniques of this diverse and innovative medium. Combine basic art and design principles with creative storytelling to create compelling style frames, design boards, and motion design projects.

Here, in one volume, Austin Shaw covers all the principles any serious motion designer needs to know in order to make their artistic visions a reality and confidently produce compositions for clients, including:
Illustration techniques



Incorporating 3D elements

Matte painting

Concept development, and much more
Lessons are augmented by illustrious full color imagery and practical exercises, allowing you to put the techniques covered into immediate practical context. Industry leaders and pioneers, including Karin Fong, Bradley G Munkowitz (GMUNK), Will Hyde, Erin Sarofsky, Danny Yount, and many more, contribute their professional perspectives, share personal stories, and provide visual examples of their work.

Additionally, a robust companion website ( features project files, video tutorials, bonus PDFs, and rolling updates to keep you informed on the latest developments in the field.
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Product details

  • Paperback | 334 pages
  • 215.9 x 276.86 x 20.32mm | 1,240g
  • Taylor & Francis Ltd
  • CRC Press
  • London, United Kingdom
  • English
  • 202 Illustrations, color
  • 1138812099
  • 9781138812093
  • 83,093

Review quote

"Austin is one of the first to identify and put down on paper a tangible, in-depth account of a new field that has quickly emerged within the design genre. For years, even professionals in the industry have had trouble giving it a title. Not only does Austin give it a name, but he also captures the essence of the field in a way that both young designers and professionals can appreciate. With words and pictures, he shares the process and explains in detail the knowledge base required for the field. He even questions industry leaders to qualify his process, making it a perfect balance of the academic and professional worlds."
- Erin Sarofsky, Executive Creative Director, Sarofsky
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About Austin Shaw

Austin Shaw is a full-time Professor of motion media design at the Savannah College of Art and Design. He has also taught at the School of Visual Arts in New York City. For the past 12 years, Austin has worked as a motion designer for clients including Target, Ferrari, Fedex, McGraw Hill, Ralph Lauren, and VH1, and as a Creative Director, Designer, and Animator for companies such as Superfad, Digital Kitchen, Brand New School, and Curious Pictures.
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Table of contents

**Table of Contents**

Foreword by Justin Cone



Motion Design

Motion & Graphic

Art & Design

Graphic to Motion

Contrast Creates Tension

Varying Compositions

Design-Driven Production

Types of Projects

What is Design for Motion?

The Purpose of This Book

Chapter 1: Design for Motion

Beautiful Motion Begins with Beautiful Design

Building on Traditions

A Brief History of Style Frames

Other Disciplines

Chapter 2: Style Frames

What is a Style Frame?

Visual Patterns o Stylistic Guides o Concept is King

Design Like a Champ

Enjoy the Process

Author's Reflection - Style Frames

A Moment in Time

Chapter 3: Design Boards

What is a Design Board?

The Importance of Style Frames & Design Boards

Promise to the Client

Insurance Policy

Using Design Boards

Guiding Productions

Author's Reflection - Design Boards

Unified Visual Aesthetic


Finishing Touches

Professional Perspectives - Erin Sarofsky

Chapter 4: Presentations & Pitches o Process Books & Pitch Books o Process Books

Pitch Books

How to Make Process & Pitch Books

Professional Perspectives - Lauren Hartstone

Chapter 5: Developing Concepts

Creative Briefs

What is a Creative Brief?

Types of Creative Briefs

The Form of a Creative Brief

The Needs of a Creative Brief

How to Use a Creative Brief

Professional Perspectives - Carlo Vega

Good Ideas are Hard Work

Concept Development

What is Concept Development?

Questions & Answers


Professional Perspectives - Karin Fong

Chapter 6: Process-to-Outcome


Author's Reflection - Process-to-Outcome



Value of Process-to-Outcome

Be Comfortable with Ambiguity

Know Where You Are

Professional Perspectives - Lindsay Daniels

Chapter 7: The Inner-Eye

The Internal Editor

Free Writing

What is Free Writing?

Looking Inward

Stream of Consciousness

Free Writing & the Internal Editor

How to Free Write

Be Brave

Making Discoveries

Free Writing is Personal & Private

Word Lists

What are Word Lists?

Words are Powerful

Spectrums of Meaning

How to Make a Word List

Mind Maps

What are Mind Maps?

Internal to External

Making Connections

Using Contrast & Tension

How to Make a Mind Map

DOs & DON'Ts List

What is a DOs & DON'Ts List?

Creative Borders

In Relation to Process-to-Outcome

The Initial Shape of a Concept

Initial Shape of a Concept

Be Engaged in the Process

Tipping Points

Chapter 8: The Outer-Eye

Mood Boards

What are Mood Boards?

Internal and External


How to Make a Mood Board

Author's Reflection - Mood Boards

Professional Perspectives - Alan Williams

Written Treatments

What are Written Treatments?

Writing for Development

Narrative Structure

The Shape of Stories


Using Written Treatments & Scripts

Professional Perspectives - Patrick Clair

Chapter 9: Image-Making

Image-making and Design for Motion


Hierarchy of Visual Importance

Positive Space & Negative Space

Symmetry & Asymmetry


Methods & Formulas

Sea Glass

Professional Perspectives - Kylie Matulick


The Range of Intensity from Light to Dark

Value & Color

Why Value Matters

Mastering Value

Value & Line

Value in Nature

Contrast for Image-Making



Spatial Planes

Depth of Field


Atmospheric Perspective

Color Perspective

Professional Perspectives - Danny Yount

Chapter 10: Cinematic Conventions, Thumbnail Sketches, & Hand-drawn Storyboards

Cinematic Conventions

Basic Shots and Camera Angles for Cinematography

Cinematic Elements of Design Boards

Thumbnail Sketches

Approach & Practice

Thumbnails for Style Frames

Practicing Cinematic Conventions

Hand-drawn Storyboards

Working with Storyboards

Storytelling and Continuity

Storyboard Usage

Professional Perspectives - Robert Rugan

Chapter 11: Creative Briefs - Fundamentals

Concept Development Exercise

Part 1

Part 2

Professional Perspectives - Chace Hartman

Chapter 12: Design Essentials

Designer's Toolkit

Finding & Making Assets

Prepping Assets

Mark-Making Tools



Digital Backups


Wacoms & Cintiqs


Digital Library

Alternative Tools

Professional Perspectives - Will Hyde

Chapter 13: The Art of Compositing


Concrete Compositing

Abstract Compositing

Core Principles & Skills of Compositing




Basic Transformations


Color Correction & Color Grading

Hue, Saturation, & Value


Creative Brief - Compositing Exercises

Concrete Composite

Abstract Composite

Chapter 14: 3D Software for Design

Using 3D Software for Design




3-Point Light Setup

Cameras in 3D


Multi-Pass Rendering

Compositing 3D

Chapter 15: Matte Painting

Analog to Digital

Matte Painting for Motion Design


Under Painting

Asset Creation & Modification

Compositing Assets



Color Correction for Matte Painting


Working with 3D

Creative Brief - Matte Painting


Professional Perspectives - Greg Herman

Chapter 16: Stylistic Creative Briefs for Portfolio Development


What is Style?

Clearly Defined

Range of Visual Styles

Using the Exercises

Aspect Ratio & Size

Alternative Aspect Ratios

Number of Style Frames for Design Boards

Schedule & Deadlines


Keywords to Kick-Off Creative Briefs


Chapter 17: Type-Driven Design Board

History & Culture

The Basics

Anatomy of Type

Casting Type

Integrating Typography

Type Treatments

Creative Brief

Professional Perspectives - Beat Baudenbacher

Chapter 18: Tactile Design Board

Analog & Digital



Tactile Design in Motion

Creative Brief

Professional Perspectives - Lucas Zanotto

Chapter 19: Modern Design Board

Simplicity & Reduction

Naive Sensibilities

Vector Artwork

Creative Brief

Professional Perspectives - Bran Dougherty Johnson

Chapter 20: Character-Driven Design Board

Exaggeration of Essential Qualities

The Process of Character Design

Translating Character Design into Motion

Creative Brief

Professional Perspectives - Daniel Oeffinger

Chapter 21: Information-Graphic / Data Visualization Design Board

Information-Graphics & Visual Hierarchy

Visual Language

Visual Metaphors




Creative Brief

Professional Perspectives - Bradley (GMUNK) Munkowitz

Chapter 22: Illustrative Design Board

Analog & Digital

Various Styles

Creative Brief

Professional Perspectives - Matt Smithson

Chapter 23: Finding Inspiration

Life Mood Board - Creative Brief

Author's Story

Professional Perspectives - Gentleman Scholar

Chapter 24: Looking Forward

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Rating details

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