The Design Thinking Toolbox
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The Design Thinking Toolbox : A Guide to Mastering the Most Popular and Valuable Innovation Methods

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Description

How to use the Design Thinking Tools

A practical guide to make innovation happen

The Design Thinking Toolbox explains the most important tools and methods to put Design Thinking into action. Based on the largest international survey on the use of design thinking, the most popular methods are described in four pages each by an expert from the global Design Thinking community. If you are involved in innovation, leadership, or design, these are tools you need. Simple instructions, expert tips, templates, and images help you implement each tool or method.



Quickly and comprehensively familiarize yourself with the best design thinking tools
Select the appropriate warm-ups, tools, and methods
Explore new avenues of thinking
Plan the agenda for different design thinking workshops
Get practical application tips

The Design Thinking Toolbox help innovators master the early stages of the innovation process. Its the perfect complement to the international bestseller The Design Thinking Playbook.?
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Product details

  • Paperback | 320 pages
  • 190 x 240 x 20mm | 872g
  • New York, United States
  • English
  • 1. Auflage
  • 1119629195
  • 9781119629191
  • 2,544

Table of contents

Preface 5


The Toolbox in a nutshell 10


The global survey 13


What is design thinking? 17


Quick start 27


The Toolbox 36


Warm-ups that fit the setting 39


Clapping game 41


Bingo 42


Stop & go 43


30 circles 44


Ninja 45


Marshmallow challenge 46


Understand 47


Problem statement 49


Design principles 53


Interview for empathy 57


Explorative interview 63


Ask 5x why 67


5W+H questions 71


Jobs to be done 75


Extreme users/lead users 79


Stakeholder map 83


Emotional response cards 87


Observe 91


Empathy map 93


Persona/user profile 97


Customer journey map 103


AEIOU 107


Analysis questions builder 111


Peers observing peers 115


Trend analysis 119


Define point of view 123


"How might we..." question 125


Storytelling 129


Context mapping 133


Define success 137


Vision cone 141


Critical items diagram 145


Ideate 149


Brainstorming 151


2x2 matrix 155


Dot voting 159


6-3-5 method 163


Special brainstorming 167


Analogies & benchmarking as inspiration 171


NABC 177


Blue ocean tool & buyer utility map 181


Prototype 185


Frequently used kinds of prototypes 187


Exploration map 195


Prototype to test 199


Service blueprint 203


MVP 207


Test 211


Testing sheet 213


Feedback capture grid 217


Powerful questions in experience testing 221


Solution interview 225


Structured usability testing 229


A/B testing 233


Reflect 237


I like, I wish, I wonder 239


Retrospective "sailboat" 243


Create a pitch 247


Lean canvas 251


Lessons learned 255


Road map for implementation 259


Problem to growth & scale innovation funnel 263


Applications 267


Universities: ME310 at Stanford University 269


Companies: "Co-creation toolbox" by Siemens 273


Intrapreneurship: "Kickbox" by Swisscom 277


Transformation: "Digital transformation road map" 281


Promotion of young talent: "Young innovators" 285


Personal change: "Design thinking life 289


Closing words 293


Authors & contributors 296


Sources and index 301


Workshop Planning Canvas 309
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About Michael Lewrick

Michael Lewrick (Zurich, Switzerland) holds an MBA and PhD from Stanford, and is Head of Deloitte Labs. His research interests centers on the management issues related to the design, development and commercialization of technological and business model innovation.

Patrick Link (Switzerland) is a lecturer at the University of Applied Science in Lucerne, Switzerland, teaching product management, marketing and collaboration management. He has12 years of practical experience as head of product management and in strategic planning, market analysis, strategic projects and as process engineer and project leader.

Larry Leifer (Palo Alto, CA) is a professor of engineering at Stanford University and has been a key contributor to the design thinking movement in Silicon Valley and globally, though teaching and consulting, and through the world-renowned design firm IDEO, which was founded by one of his students. Larry's design thinking work is focused on tools to help design teams understand, support, and improve design practice and theory.
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