The Design Thinking Quick Start Guide
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The Design Thinking Quick Start Guide : A 6-Step Process for Generating and Implementing Creative Solutions

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A brief, beautiful introduction to Design Thinking that inspires business creativity and innovative solutions

The Design Thinking Quick Start Guide: A 6-Step Process for Generating and Implementing Creative Solutionsshows you how you and your team can become more creative. This book presents methods you can use to innovate playfully and enjoyably.

The Design Thinking Quick Start Guide is full of practical tools and activities, like the 6-3-5 method of brainstorming, to help you and your team get creative. For each of the six steps in the design thinking process, the authors offer two warm-ups that get teams ready to contribute and arrive at innovative solutions.



Spur innovation with checklists for brainstorming and implementation
Learn how to generate new ideas
Lead your team in a proven process for doing creative work

Whether you're new to design thinking or experienced, the clearly outlined steps in this guide will inspire you to create and implement great ideas.
show more

Product details

  • Paperback | 144 pages
  • 189 x 244 x 8mm | 364g
  • New York, United States
  • English
  • 1. Auflage
  • 1119679893
  • 9781119679899
  • 74,729

Back cover copy

TEAM TOOLS AND ACTIVITIES CHECKLISTS SAMPLE WORKSHOP AGENDAS

PRAISE FOR THE DESIGN THINKING QUICK START GUIDE

"This book is a perfect entry point to the world of design thinking. It enables people with no prior knowledge to immediately start working with the methodology and experimenting and testing the various elements of it--just as Design Thinking should be! It teaches design thinking with creativity, fun, and 'learning by doing' instead of lengthy theory." --Susanne Engler, Linde plc, Digital Transformation & Enablement

"Implementing design thinking can be a long and rocky road in organizations. The Design Thinking Quick Start Guide is a very helpful training kit with hands-on tools and step-by-step instructions to help you get started in your journey to meaningful innovation." --Falk Uebernickel, Professor of Design Thinking and Business Innovation, Hasso Plattner Institute

"This book is ideal for moderators and facilitators. Its compact format has a logical and visually appealing structure, which is perfect for practitioners who want to get to work. It provides all the important information in a nutshell and allows for further exploration with additional resources." --Michael-Georg Schmidt, Head of Development Innovation Excellence, BASF SE

"The Design Thinking Quick Start Guide offers more than just a simple and compact introduction to Design Thinking. The visuals and structure also introduce the important mood and approach of Design Thinking. It provides helpful templates, checklists, and reflections for all phases of Design Thinking." --Kamaliah Kasmaruddin, Director of d.school Malaysia

A brief, beautiful introduction to Design Thinking that inspires business creativity and innovative solutions

The Design Thinking Quick Start Guide: A 6-Step Process for Generating and Implementing Creative Solutions shows you how you and your team can become more creative. This book presents methods you can use to innovate playfully and enjoyably. It is full of practical tools and activities, like the 6-3-5 method of brainstorming, to help you and your team get creative. For each of the six steps in the design thinking process, the authors offer two warm-ups that get teams ready to contribute and arrive at innovative solutions. Learn how to generate new ideas Spur innovation with checklists for brainstorming and implementation Lead your team in a proven process for doing creative work

Whether you're new to design thinking or experienced, the clearly outlined steps in this guide will inspire you to create and implement great ideas.
show more

Table of contents

I How do I use this book? 11


II What's All This About Creativity? 17


III What is a Design Challenge ? 25


01 Phase One - Understand 31


02 Phase Two - Observe 39


03 Phase Three - Synthesize 47


04 Phase Four - Ideate 63


05 Phase Five - Prototype 75


06 Phase Six - Test 85


IV Documentation - Iteration 93


V Team 103


VI Sample Agendas 115


VII About the Authors 119


VIII References 123
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About Isabell Osann

Isabell Osann is a consultant, coach, and Professor of Management and Organization.

Lena Mayer is a Design Thinking Coach and researcher at the University of Potsdam in Germany.

Inga Wiele is cofounder and head of a strategy consulting firm, and a design thinking trainer.
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