The Design of Everyday Things

The Design of Everyday Things

4.18 (20,225 ratings by Goodreads)
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First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.
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Product details

  • Paperback | 288 pages
  • 137.16 x 208.28 x 22.86mm | 272.15g
  • New York, United States
  • English
  • Basic Pbk ed.
  • 0465067107
  • 9780465067107
  • 15,453

About Don Norman

Donald A. Norman is Professor of Computer Science at Northwestern University, a former "Apple Fellow," and a partner in the Nielsen Norman Group Consulting Firm, which consults with corporations on design. He is the author of a number of books on design, including Emotional Design and the best-selling The Design of Everyday Things. He lives in Northbrook, Illinois and Palo Alto, California.
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Rating details

20,225 ratings
4.18 out of 5 stars
5 42% (8,557)
4 39% (7,830)
3 15% (3,072)
2 3% (641)
1 1% (125)

Our customer reviews

The book is a bit old now - when this was written computers hadn't really taken hold in the home and workplace and hypertext was just about to be introduced. Nonetheless, full of fantastic theories, ideas and techniques that are still very relevant today and some of the bad design of the future that Norman predicted has actually happened - so to follow his advice, send flowers to those who practice good design, and send weeds to those who don' more
by Nathanael Coyne
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