Design Dynamics

Design Dynamics : Integrating Design and Technology

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Description

For courses in Basic 2-D Design from a contemporary perspective. Conceptually rather than technically based--and hands-on in approach, this unique introduction to two-dimensional design shows students how to integrate technology and its creative applications with the more traditional realm of basic design. Structured for the novice, but with built-in exercises for the computer literate, it demonstrates how the computer may be used as a tool to enhance visual vocabulary in an increasingly digital and web-connected culture. Throughout, students explore the fundamentals of design through a series of hands-on projects that teach design concepts and the incidental technical skills of art making. Students learn the basic principles that govern design have not changed, but that the media and methods of approach used to make visual products have broadened to include digital technology.show more

Product details

  • Paperback | 217 pages
  • 223 x 265.2 x 9.7mm | 453.6g
  • Pearson Education Limited
  • Prentice-Hall
  • Harlow, United Kingdom
  • English
  • 0130983500
  • 9780130983503

Table of contents

1. Design Essence. What is Design? To See, or, Elements of the Visual Language. NonVerbal Communication, or, Learning to Do It Visually. 2. Seeing and Perceiving: Observation. Line. Divine Inspiration, or, Line Rhythms in Nature. Composition. Grouping Principles. 3. Seeing and Perceiving: Cognition. Understanding Shape. Gestalt. Balance. Space--A Sense of Space/A Sense of Place. 4. The Dynamics of Structure. Structures. Pattern. 5. The Dynamics of Surface. Texture. Value. The Self Image in Series. 6. A World in Color. Facets of Color: An Introduction to Theory and Perceptions. 7. Dynamic Interchange: Investigations. 8. Dynamic Interchange: Transformations. Conclusion. Glossary. Index.show more