Department Store and Retail Advertising

Department Store and Retail Advertising

By (author) 

List price: US$22.39

Currently unavailable

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks


This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1911 edition. Excerpt: ...organization is ' insufficient to handle it. Checking sales of advertised articles and keeping records of competitor's advertising are somewhat inefliciently undertaken in many department stores; but, like most departmental work, they have little actual, tangible value, because they are not done systematically and but little use is made of the information they afford.-11--I-We see in the immediately foregoing that there is considerable work done even in the curtailed advertising organization of which most Department Stores are possessed. It is a fact, quite generally, that the entire personnel of this organization is worked practically all the time to utmost nerve tension--to the utmost limit of endurance and often beyond. In these days of strenuous commercial life this is no exceptional incident. Many other forms of business are organized to crowd the limit of productiveness out of each day's Work on the part of each individual. In the case of Department Store advertising, however--strictly a matter of brainwork, not of brawn-----enough has been shown of conditions as they exist, of opportunities for development, of the proper study underlying productive effort, to make it clear that, taken by and large---considered as a distinct field, by itself-Department Store advertising is largely unorganized and undeveloped, and that the field is ripe for an awakening on the part of merchants to a realization of the greater possibilities within their grasp in the next evolution of the Department Store under the aegis of more thorough and painstaking organization for the "proper study of mankind"--advertising. PART II ADVERTISING A RETAIL STORE. BY Roy M. SHAYNE, President John T. Shayne 6' Co., Chicago. It is no more

Product details

  • Paperback | 68 pages
  • 189 x 246 x 4mm | 141g
  • United States
  • English
  • black & white illustrations
  • 1236746325
  • 9781236746320