Defying the Odds: Sharring the

Defying the Odds: Sharring the

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Marcia Israel-Curley is the pioneering retail visionary behind Judy's, a fashion institution from the moment its first tiny store (7 x 12!) opened in an offbeat Los Angeles neighborhood in 1948, until it was sold in 1989, as a major public company employing more than 2000 people. It was called Judy's because the store was only wide enough for a sign with five letters, and it was the first boutique geared to clothing for young women, at a time when teenaged girls had to shop at large department stores and dress like their mothers.
Marcia Israel-Curley is a remarkable role model with a wealth of experience and business acumen; her straightforward style makes her lessons for success an engaging and informative read. A lifetime of hard work and success has earned Marcia Israel-Curley many honors: in 1964 she was named "Los Angeles Times" Woman of the Year; the Marshall School of Business at USC designated her Entrepreneur of the Year; she chaired President Reagan's Committee for dealing with small and minority business ownership (reporting directly to the president); and she has been decorated by the U.S. Navy and the president of France.
Judy's grew into a major retail conglomeration with Marcia Israel at the helm and its innovations were regularly tracked by "Women's Wear Daily," "The New York Times," and "The Wall Street Journal." This is the story of a business woman with vision and an uncompromising work ethic who let nothing-not even cancer-stand her in her way. A cross between cosmetic queen Mary Kay Ash's memoir, "You Can Have It All," and Georgette Mosbacher's "Feminine Force, Defying the Odds" is a must-read for those looking for inspiration and insight into entrepreneurial success.
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Product details

  • Hardback | 262 pages
  • 154.94 x 231.14 x 30.48mm | 635.03g
  • Overlook Press
  • New York, United States
  • English
  • 1585673072
  • 9781585673070

Table of contents

1. Cancer and Why I Wrote This Book
2. Timing
3. My Beginnings
4. Growing Up
5. Hollywood
6. A Job as a Buyer - Yikes!
7. The Big Decision
8. The First Store and Bubble Gum
9. Lana Turner and a "Judy's First"
10. Compton - The Second Store
11. Our Personal Five-Year Plan
12. The Pin Story, a Rainy Day and Early Rules
13. Near-Deaths in the First Two Years
14. Being a New Mom and Building a Company
15. The Pink-Blouse Story and Internal Theft
16. The Five-Pocket Jean and Debbie
17. The Third Judy's and the Big Pretense
18. First Trip to Europe and Yummy Angora Sweaters
19. Another Child and the Fourth Store
20. A Working Mom's Dilemma
21. Family Dynamics and a Price to Pay
22. Micro-Managing and Still Learning
23. Is She the Boss's Wife? (1964)
24. Century City: The Flagship
25. The Top of the Mountain
26. The Huge Mistake
27. Seller's Remorse
28. External Theft and a "Golden Goose"
29. Bankruptcy and a Broom Closet
30. The Wine Went Flying!
31. The Eighteen-Month Turnaround
32. The IPO and What If?
33. Fashion Trends and Myths
34. Close Calls (1973 and 1978)
35. The Retail Clerks' Union
36. Judy and Jane at Judy's
37. Why GHq Was Born
38. USC and Q&A
39. Critical Decisions
40. Unexpected Rewards and Shimon Peres
41. Political Appointments, Thanks to Judy's
42. The Double Whammy
43. Humpty Dumpty Had a Great Fall
44. Looking Forward
Appendix - Judy's Handbook
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