In Defense of Advertising
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In Defense of Advertising

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Description

"In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism. Its theme is that the social and economic criticisms of advertising are false because they are based on a false philosophic and economic world view. Only an alternative world view can refute the charges and put forth a positive moral evaluation of advertising s role in human life. The author defends advertising because it appeals to the rational self-interest of consumers for the rationally selfish, profit-making gain of the capitalists."show more

Product details

  • Paperback | 204 pages
  • 147.3 x 228.6 x 15.2mm | 272.16g
  • TLJ Books
  • Claremont, United States
  • English
  • black & white illustrations
  • 0978780302
  • 9780978780302
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