Data Visualization For Dummies

Data Visualization For Dummies

3.6 (28 ratings by Goodreads)
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A straightforward, full-color guide to showcasing data so your audience can see what you mean, not just read about it
Big data is big news! Every company, industry, not-for-profit, and government agency wants and needs to analyze and leverage datasets that can quickly become ponderously large. Data visualization software enables different industries to present information in ways that are memorable and relevant to their mission. This full-color guide introduces you to a variety of ways to handle and synthesize data in much more interesting ways than mere columns and rows of numbers.
Learn meaningful ways to show trending and relationships, how to convey complex data in a clear, concise diagram, ways to create eye-catching visualizations, and much more!
Effective data analysis involves learning how to synthesize data, especially big data, into a story and present that story in a way that resonates with the audienceThis full-color guide shows you how to analyze large amounts of data, communicate complex data in a meaningful way, and quickly slice data into various viewsExplains how to automate redundant reporting and analyses, create eye-catching visualizations, and use statistical graphics and thematic cartographyEnables you to present vast amounts of data in ways that won't overwhelm your audience
Part technical manual and part analytical guidebook, Data Visualization For Dummies is the perfect tool for transforming dull tables and charts into high-impact visuals your audience will notice...and remember.
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Product details

  • Paperback | 256 pages
  • 187.96 x 228.6 x 17.78mm | 498.95g
  • John Wiley & Sons Inc
  • New York, United States
  • English
  • 1. Auflage
  • 1118502892
  • 9781118502891
  • 533,665

About Yuk Mico

Mico Yuk is founder of and She is a Business Intelligence coach, global keynote speaker, and analytics blogger. Stephanie Diamond is a former marketing director for AOL, founder of, and the author of seven business books, including Social CRM For Dummies.
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Back cover copy

Develop meaningful illustrations of large volumes of data Create eye-catching visualizations Make your data stand out in a crowd

Forget mind-numbing charts and spreadsheets. Create compelling visuals that wow!

Data is king, but if you can't present it in a meaningful way, you could be missing actionable information. From demonstrating trending and relationships in data to presenting complex details and effective visuals, this guide shows you how. You'll be wowing audiences in no time as you learn how to analyze and display data to really make an impact.

Making sense of it all -- learn how to add context and apply text analysis to make your data intelligent Stand out in style -- discover how to add easy-to-use navigation using the right menu types and apply an effective color scheme Watch your step -- follow a checklist as you build your visualization to avoid falling into the various traps that can spell doom to a project What do you want to say? -- find out how to help your data tell interesting stories that give you a competitive edge

Open the book and find:

Ways to explore common types of data visualizations How to turn Big Data problems into opportunities Methods for using charts more effectively Steps for building your first Big Data visualization How to develop a clear mock-up and add stunning visuals Examples of good and bad applications of data visualization Tips on avoiding common beginner pitfalls
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Table of contents

Introduction 1
Part I: Getting Started with Data Visualization 5
Chapter 1: Introducing Data Visualization 7
Chapter 2: Exploring Common Types of Data Visualizations 13
Chapter 3: Knowing What You Must about Big Data 29
Part II: Mastering Basic Data Visualization Concepts 39
Chapter 4: Using Charts Effectively 41
Chapter 5: Adding a Little Context 53
Chapter 6: Paying Attention to Detail 67
Part III: Building Your First Data Visualization 79
Chapter 7: Defining an Easy-to-Follow Storyboard 81
Chapter 8: Developing a Clear Mock-Up 99
Chapter 9: Adding Effective Visuals to Your Mock-Up 109
Chapter 10: Adding Functionality and Applying Color 131
Chapter 11: Adding Some Finishing Touches 147
Chapter 12: Exploring User Adoption 161
Part IV: Putting Data Viz Techniques into Practice 169
Chapter 13: Evaluating Real Data Visualizations 171
Chapter 14: Recognizing Newbie Pitfalls 191
Part V: The Part of Tens 207
Chapter 15: Top Ten Data Visualization Resources 209
Chapter 16: Top Ten Fears of New Data-Viz Creators 213
Index 219
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Review quote

a good place to start if you are involved in capturing information with a view of presenting it to various audiences, but still leaves plenty of room for you to apply your own imagination. (BCS: The Chartered Institute for IT, April 2014)
This straightforward colour guide will help you present data in an easy-to-read and interesting manner. (Talk Business, April 2014)
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Review Text

"...a good place to start if you are involved in capturing information with a view of presenting it to various audiences, but still leaves plenty of room for you to apply your own imagination." (BCS: The Chartered Institute for IT, April 2014)
"This straightforward colour guide will help you present data in an easy-to-read and interesting manner." (Talk Business, April 2014)
show more

Rating details

28 ratings
3.6 out of 5 stars
5 18% (5)
4 39% (11)
3 29% (8)
2 14% (4)
1 0% (0)
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