Data and Text Mining

Data and Text Mining : A Business Applications Approach

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Description

For Data Mining courses and Marketing Research courses in the Business School, Computer Science department. This conceptual introduction to data mining within the context of business and marketing research provides a uniquely balanced approach that is neither too technical nor too management oriented. Using worked examples and business case studies, the text answers these four questions: why is data mining important to business and marketing research; how is data mining different from other types of research; what do we learn from data mining; and how do we do data mining? An excellent primer for upper-level courses in Business, Computer Science and Statistics.show more

Product details

  • Paperback | 192 pages
  • 178 x 234 x 8mm | 281g
  • Pearson Education Limited
  • Prentice-Hall
  • Harlow, United Kingdom
  • 1st International edition
  • 0131229117
  • 9780131229112

Table of contents

1. What Is Data Mining? 2. Traditional Methods of Data Mining. 3. Data-Adaptive Methods. 4. Text Mining. 5. And In Conclusion.show more