Data and Text Mining

Data and Text Mining : A Business Applications Approach

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For Data Mining courses and Marketing Research courses in the Business School, Computer Science department. This conceptual introduction to data mining within the context of business and marketing research provides a uniquely balanced approach that is neither too technical nor too management oriented. Using worked examples and business case studies, the text answers these four questions: why is data mining important to business and marketing research; how is data mining different from other types of research; what do we learn from data mining; and how do we do data mining? An excellent primer for upper-level courses in Business, Computer Science and more

Product details

  • Paperback | 192 pages
  • 178 x 234 x 8mm | 281g
  • Pearson Education Limited
  • Prentice-Hall
  • Harlow, United Kingdom
  • 1st International edition
  • 0131229117
  • 9780131229112

Table of contents

1. What Is Data Mining? 2. Traditional Methods of Data Mining. 3. Data-Adaptive Methods. 4. Text Mining. 5. And In more