Data Mining Techniques

Data Mining Techniques : For Marketing, Sales, and Customer Relationship Management

4.01 (88 ratings by Goodreads)
  • Electronic book text
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Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problemsEach chapter covers a new data mining technique, and then shows readers how to apply the technique for improved marketing, sales, and customer supportThe authors build on their reputation for concise, clear, and practical explanations of complex concepts, making this book the perfect introduction to data miningMore advanced chapters cover such topics as how to prepare data for analysis and how to create the necessary infrastructure for data miningCovers core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, clustering, and survival analysis
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Product details

  • Electronic book text | 660 pages
  • John Wiley & Sons Inc
  • New York, United States
  • Revised
  • 2nd Revised edition
  • Drawings: 185 B&W, 0 Color; Tables: 64 B&W, 0 Color
  • 0764569074
  • 9780764569074

Rating details

88 ratings
4.01 out of 5 stars
5 33% (29)
4 42% (37)
3 19% (17)
2 5% (4)
1 1% (1)
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