D&AD. The Copy Book
6%
off

D&AD. The Copy Book

4.29 (196 ratings by Goodreads)
Edited by 

Free delivery worldwide

Available. Dispatched from the UK in 3 business days
When will my order arrive?

Description

In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today-a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals-often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.

The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a "must-have" book for people in advertising and marketing, it is also a "should-have" for anyone who needs to involve or influence people, by webpage, on paper, or in person.
show more

Product details

  • Hardback | 544 pages
  • 140 x 195 x 45.72mm | 1,141g
  • Cologne, Germany
  • English
  • 3836568527
  • 9783836568524
  • 3,040

Review quote

"The Copy Book convinced me that everyone in business should study the art of copywriting."
show more

About D&AD

D&AD is a nonprofit educational charity that was launched in 1962 by a group of London-based creative revolutionaries including David Bailey, Terence Donovan and Alan Fletcher, with iconic and legendary professionals on both its judging panels and winners lists. By celebrating creative communication and rewarding its practitioners, D&AD raises standards across the industry. The annual D&AD Awards--the industry's biggest and best--rewards outstanding creativity, originality, technical excellence and innovation in design and advertising.
show more

Rating details

196 ratings
4.29 out of 5 stars
5 52% (101)
4 32% (63)
3 12% (23)
2 3% (6)
1 2% (3)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X