Cutting Edge Commercials PH Singapore

Cutting Edge Commercials PH Singapore

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Description

This is the definitive step-by-step guide to creating cutting edge television commercials, exploring everything from how television communicates to how to sell concepts. Individual chapters address hot issues in advertising development, and global advertising leaders contribute their secrets to success.show more

Product details

  • Paperback | 480 pages
  • 149.9 x 223.5 x 27.9mm | 975.23g
  • Pearson Education (US)
  • Prentice Hall
  • Upper Saddle River, United States
  • English
  • Illustrations, port.
  • 0130908282
  • 9780130908285

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