Cutting Edge Commercials : How to Create the Worlds Best TV Ads for Brands in the 21st Century
This is the definitive step-by-step guide to creating cutting edge television commercials, exploring everything from how television communicates to how to sell concepts. Individual chapters address hot issues in advertising development, and global advertising leaders contribute their secrets to success.
- Paperback | 480 pages
- 149.9 x 223.5 x 27.9mm | 975.23g
- 01 Apr 2003
- Pearson Education (US)
- Prentice Hall
- Upper Saddle River, United States
- Illustrations, port.